China Marketing Blog
It's been a week or so since our team attended the ClickZ Live 2015 conference in Shanghai. Now that we’ve had a little time to decompress, I figured I'd write a few words about the conference for any readers that may be interested in attending a ClickZ event in the future.
You've probably heard this before:
But is it really that simple? Can a foreign business expect to reach a large number of Chinese people online just because China has such a huge population?
Regardless of what market you’re trying to reach, more leads and sales is probably your ultimate benchmark for success.
But how you track progress towards these goals will vary somewhat based on the market you’re in. After all, your target audience has its own unique preferences as consumers, and all of the various actions that you track on route to someone becoming a customer should reflect that.
Thus it’s imperative that you don’t use the exact same performance metrics for the China market as you do with the US or other markets. Otherwise you’ll end up with a bunch of numbers that don’t tell the real story.
ad:tech China 2015 brought together digital marketing experts from around the world for two days of talks, workshops, and networking. And eating – the food was great.
This was Nanjing Marketing Group’s first time attending an ad:tech event, so we thought it’d be cool to share a few of our key takeaways, some of which are China-specific while others are more general.
One of the most common questions we get from our readers is about what’s required to setup an account on Chinese search engines. To make life easier, we’ve put everything you need to know into one simple image.
We often get questions about the fastest way for foreign businesses to increase their visibility on Chinese search engines. Everyone knows pay-per-click advertising will get your business exposure on SERPs, but what if you want more presence organically without having to wait for your SEO work to kick in?
Simple: create a Chinese wiki page for your business. Below are five reasons Chinese wiki pages are awesome for marketing.
Anytime we work with a client that’s introducing something new to the Chinese market – be it a product, service, or in this case, a brand name – it’s essential that we validate our assumptions by getting feedback from our client’s target audience. Focus groups are a great tool in this regard.
Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market share to smaller competitors, particularly 360 Search and Sogou (搜狗). While Sogou has been around since 2004, it wasn’t until recent years that it really started to take a bite out of Baidu’s search traffic:
In November Alibaba held its annual shopping festival. Singles Day or Double 11 as it’s known in China is now the online shopping event of the year beating America’s Cyber Monday into a distant second.