China Marketing Blog
In November Alibaba held its annual shopping festival. Singles Day or Double 11 as it’s known in China is now the online shopping event of the year beating America’s Cyber Monday into a distant second.
As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY.
Don’t have a business in China? Wondering what your limitations are? Wondering if it’s worth it to setup a business entity in China?
These are very common questions for small and mid-sized companies looking to crack the Chinese market, but it can be tough to get the correct information.
Here’s the quickest overview I can provide:
Have you ever looked at a Chinese website before? If not take a look at sina.com.cn. It’s a popular infotainment website used by Chinese communities all over the world.
It covers news, entertainment, games, blogs and microblogging and features a QR code. How would you describe the design of this website?
There is a lot of misinformation on the web about hosting a website in China. Information about Chinese hosting by ‘experts’ based in countries outside of China seems to be the norm.
Common misinformation I read includes things like:
Applying for an ICP license is important for any foreign company that wants to establish a China-based website to build its business or do e-commerce in China.
Singles Day is the biggest shopping day in China. It is even bigger than America’s huge online discount shopping fest Cyber Monday. But what do marketers need to know about Singles Day in China?
One of the most common queries we get at Nanjing Marketing Group concerns Baidu Search Engine Optimization. It seems that there are plenty of Western marketers out there that want to understand how to optimize for Baidu.
China has a unique online television (OTV) content ecosystem unlike any other market in the world. Nearly all branded content (both foreign and domestic) is available online through multiple OTV platforms, such as Youku Tudou, iQiyi, Sohu, and Tencent.
China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years.