China Marketing Blog
One of the most common questions we get from our readers is about what’s required to setup an account on Chinese search engines. To make life easier, we’ve put everything you need to know into one simple image:
We often get questions about the fastest way for foreign businesses to increase their visibility on Chinese search engines. Everyone knows pay-per-click advertising will get your business exposure on SERPs, but what if you want more presence organically without having to wait for your SEO work to kick in?
Simple: create a Chinese wiki page for your business. Below are five reasons Chinese wiki pages are awesome for marketing.
In November Alibaba held its annual shopping festival. Singles Day or Double 11 as it’s known in China is now the online shopping event of the year beating America’s Cyber Monday into a distant second.
As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY.
Don’t have a business in China? Wondering what your limitations are? Wondering if it’s worth it to setup a business entity in China?
These are very common questions for small and mid-sized companies looking to crack the Chinese market, but it can be tough to get the correct information.
Here’s the quickest overview I can provide:
Have you ever looked at a Chinese website before? If not take a look at sina.com.cn. It’s a popular infotainment website used by Chinese communities all over the world.
It covers news, entertainment, games, blogs and microblogging and features a QR code. How would you describe the design of this website?
There is a lot of misinformation on the web about hosting a website in China. Information about Chinese hosting by ‘experts’ based in countries outside of China seems to be the norm.
Common misinformation I read includes things like:
Applying for an ICP license is important for any foreign company that wants to establish a China-based website to build its business or do e-commerce in China.