China Marketing Blog
Have you ever looked at a Chinese website before? If not take a look at sina.com.cn. It’s a popular infotainment website used by Chinese communities all over the world.
It covers news, entertainment, games, blogs and microblogging and features a QR code. How would you describe the design of this website?
There is a lot of misinformation on the web about hosting a website in China. Information about Chinese hosting by ‘experts’ based in countries outside of China seems to be the norm.
Common misinformation I read includes things like:
Applying for an ICP license is important for any foreign company that wants to establish a China-based website to build its business or do e-commerce in China.
Singles Day is the biggest shopping day in China. It is even bigger than America’s huge online discount shopping fest Cyber Monday. But what do marketers need to know about Singles Day in China?
One of the most common queries we get at Nanjing Marketing Group concerns Baidu Search Engine Optimization. It seems that there are plenty of Western marketers out there that want to understand how to optimize for Baidu.
China has a unique online television (OTV) content ecosystem unlike any other market in the world. Nearly all branded content (both foreign and domestic) is available online through multiple OTV platforms, such as Youku Tudou, iQiyi, Sohu, and Tencent.
China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years.
- Baidu paid search features
- Other Baidu advertising options
- Baidu’s own platforms (wiki, documents, etc.)
Chinese netizens are slowly moving from desktop search to mobile search. There’s no real debate about that.
What Chinese marketers are currently grappling with is how to invest in a marketing mix that gives netizens what they need on mobile, delivering the right search results and content in a consistent format.