China Marketing Blog
China has a unique online television (OTV) content ecosystem unlike any other market in the world. Nearly all branded content (both foreign and domestic) is available online through multiple OTV platforms, such as Youku Tudou, iQiyi, Sohu, and Tencent.
China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years.
- Baidu paid search features
- Other Baidu advertising options
- Baidu’s own platforms (wiki, documents, etc.)
Chinese netizens are slowly moving from desktop search to mobile search. There’s no real debate about that.
What Chinese marketers are currently grappling with is how to invest in a marketing mix that gives netizens what they need on mobile, delivering the right search results and content in a consistent format.
Sina Weibo, commonly known just as Weibo, is often compared to Twitter. Indeed, to help Western marketers understand Weibo it is often termed ‘China’s Twitter’.
Five years ago the luxury fashion market in China had around an 8% global market share. Today that global market share stands at 30%. China is now the largest luxury market in the world.
A simple and straightfoward guide to understanding WeChat's public accounts marketing platform.
WeChat is a phenomenon. In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing.
According to consultancy McKinsey, China is set to overtake the United States as the world's largest online retail economy in 2014. Data from Chinese consultancy group iResearch showed that online and mobile payments rose 47% last year to roughly US$873 billion.