China Marketing Blog
A simple and straightfoward guide to understanding WeChat's public accounts marketing platform.
WeChat is a phenomenon. In the space of a few years it has grown to be China’s most popular instant messaging (IM) app, and then some. As well as IM, the WeChat platform is e-commerce, gaming, banking and marketing.
According to consultancy McKinsey, China is set to overtake the United States as the world's largest online retail economy in 2014. Data from Chinese consultancy group iResearch showed that online and mobile payments rose 47% last year to roughly US$873 billion.
There has been a common question recently that many clients have asked us. This question has been asked in many forms.
Some examples include:
Qihoo 360 is China’s leading internet browser and security software suite. It is the mainland's fastest-growing online search service and undisputed number one internet security provider.
In the space of two years, Qihoo has grown its search engine from nothing to 25% market share, claiming second spot in the market.
The China Internet Network Information Center (CNNIC) recently published their bi-annual report. It is the Chinese government’s 34th Statistical Report on Internet Development in China (report in Chinese).
In the past few years, more Chinese have started to move around the world for business and pleasure. 250,000 Chinese students now study at American universities. Another 100,000 students study in Europe.
There are five well-known search engines in China, but two of them make up around 84% of the market share. Baidu (百度) and 360 Search (360搜索) are the undisputed market leaders of online search in China, in both users and market share.
Baidu’s marketing centre regularly updates users about new services that they provide. These updates are always in Chinese and so can sometimes be missed by English language marketers.
There are any number of social platforms in China that can be used for marketing. But if you live in China, have a business in China, or are simply interested in how Chinese people communicate online, then QQ is one of the main social media platforms you should learn about.