China Marketing Blog
There are five well-known search engines in China, but two of them make up around 84% of the market share. Baidu (百度) and 360 Search (360搜索) are the undisputed market leaders of online search in China, in both users and market share.
Baidu’s marketing centre regularly updates users about new services that they provide. These updates are always in Chinese and so can sometimes be missed by English language marketers.
There are any number of social platforms in China that can be used for marketing. But if you live in China, have a business in China, or are simply interested in how Chinese people communicate online, then QQ is one of the main social media platforms you should learn about.
Previously I blogged about what marketers need to know about the tourism industry in China. I want to follow that up by specifically looking at how Chinese travellers use Baidu when planning a trip.
Some interesting information from Baidu’s Data Centre clarifies some of my previous insights into how Chinese tourism is developing. An analysis of travel-related search data from 2013 highlights how Chinese tourists research and plan their travels online.
According to analysts, in fifteen years the Chinese middle class will reach 800 million, up from 300 million today. Over the next five years, affluent Chinese consumers will grow from four million to 20 million.
If you are an entrepreneur and you are thinking of doing business in China, then maybe setting up your company in Mainland China is the way forward. But is it a viable option?
Image via www.eonline.com
China’s middle class has become more demanding. They are no longer satisfied with fake products and copies of western brands and products. Chinese firms now have to develop and innovate to satisfy this demand.
Image from iResearch.cn
As many brands go global they want to take a slice of the Chinese pie. One of the biggest considerations when moving into the Chinese market is the language barrier. This means having to carefully consider what Chinese name to give your company.