China Marketing Blog
Running a Baidu pay per click advertising campaign is a great way to get a foothold in the Chinese market. It is a quick way to get your products or services into the Chinese marketplace and to gain some valuable brand recognition.
As I said in a recent post I made on PPCHero, “do not just copy-and-paste your English-language keywords” when creating a pay per click campaign in another language. The importance of this can’t be understated!
Baidu is the largest Chinese website in the world. Its Chinese language search engine serves China’s 618 million Internet users. It is the second largest search engine in the world behind Google.
More people now shop online and therefore tend to pay online too. This has been a steady trend in major developed countries in Europe and America. But in China the online payment market has been lagging behind until recently.
Recent years have seen Internet users in China massively rise in number. This has in turned fuelled growth in the online payment market. I’m going to look at some of the reasons why this has been a slower process in China than in places like Europe and America.
There are large numbers of people shopping online in China nowadays. As a result many more people are using online payment services. Of course services like PayPal have been around for years, but its expansion into the Chinese market has been limited.
Call me a geek, but I saw the advertisement below and was very excited!
I recently had a chance to try out Dragon Metrics, a cool SEO platform that is tailored towards the Chinese market. I'll tell you which features I find most useful and what else I hope to see from the tool in the future. If you've used it yourself, feel free to add your input in the comments.
There has been a lot written about the life, death and subsequent resurrection of Quick Response (QR) codes during 2013. As it is a particularly hot topic at the moment I think it is a subject that demands our attention. I’m going to try and make sense of this technology from my perspective in China and look at what the future might hold.
image courtesy of marketingland.com
QR code news during 2013
I often come across ideas for products or businesses, and many of those ideas involve China. I don’t have time to do them all myself, so I figure I might as well just share them on the blog and add in a little market analysis insight as well.
Here’s an idea for somebody to use: A premium, branded toilet paper can.
For me November 11 is a day when we remember our fallen soldiers past and present. First World War hostilities ended on the eleventh hour of the eleventh day of the eleventh month 1918. Known as Remembrance Day in Commonwealth countries and Veterans Day in America, the day has a totally different significance in China.