China Marketing Blog
“Our target customers are fluent in English so we don’t plan to translate our content into Chinese.”
This is a statement I come across somewhat frequently when talking to marketers that are planning to enter the Chinese market. I hear it particularly often when speaking to people from the education industry who are looking to attract English-reading Chinese students for university-level study abroad.
We're looking for a sales manager that will be based in Shanghai, Nanjing or elsewhere in China. The successful applicant will either be based in our Nanjing office, or work elsewhere in China and travel to Nanjing for one day once every two weeks.
Taobao is the world’s largest online shopping website. It is a C2C & B2C platform on which most goods are sold at a fixed price. An average of 4,800 items are sold on Taobao per minute (Chinese link). In 2012 they announced sales of over 1 trillion Yuan (157 Billion USD) for Taobao and sister-site TMall.
So, how should you go about marketing on Taobao?
I love great tools. Andrew Wong of 6dgree.com recently contaced me and showed me a new tool that I think has a lot of potential.
Persona allows you to track demographic data for your website visitors. It does so by integrating with Sina Weibo. Anybody that is logged in to Sina Weibo when they visit your website can be tracked. Persona then gives you both agregate data and data on the specific users that visited your site.
At Nanjing Marketing Group we're constantly on the lookout for new talent. I’d like to introduce you to some of our new team members, then I'll tell you a bit about what we're looking for in future hires.
We recently launched a new Baidu advertising service platform at BaiduAdvertising.com and we have received a lot of positive feedback.
For foreign companies, one of the most troublesome things about advertising with Baidu is simply getting the account setup in the first place.
I recently spent about 30 hours or so testing out project management apps, and I've finally come across one that makes everything run smooth as silk. One thing that's different about this one is that it is available in both English and Chinese (as well as several other languages too).
It's called Teamwork Project Manager, and here are 4 of the key benefits as I see them:
I recently posted about Baidu account verification and I mentioned I'd follow up with an explanation of trust rank, called 信誉度 (xinyudu) by Baidu.
Trust rank shows up for advertisers that have verified their accounts. As you can see in the image below, when you hover over the "V" icon of a paid search result, you can see a popup that shows the company info and the trust rank stars.
Baidu is now making most existing Baidu pay per click customers jump through yet another hoop.
Here's a translated excerpt from the official announcement:
In order to further strengthen an honest marketing environment on Baidu search as well as provide the most benefit for searchers and advertisers, Baidu launched an authenticity verification initiative in 2012. This initiative effectively helped advertisers improve the reliability of their advertisements. The initiative now applies to the majority of Baidu clients.