China Marketing Blog
I recently talked to somebody that had setup a new business and they wanted some guidance on this question:
"Which marketing channel would be better for us at the beginning: Pay per click or SEO?"
I'll answer this in a way that's relevant to English and Chinese marketing.
First of all, let me say that there is no one-size fits all answer to the question of pay per click (PPC) vs. SEO. It depends on the situation.
Somebody recently asked me:
"We are currently asking a freelancer to do English-to-Chinese translation on the content found on our main website. I wonder if SEO keyword research could be done now so that we can pass on the info to our translator so that he can keep in mind the various keywords he should use when translating the materials. Or is it more efficient to do this as well as rest of SEO when the Chinese website is up and running?
A friend of mine recently launched a very cool idea inspired by the elderly people of China. She calls it the Slow Flash Mob and I think it's a great example of how an aspect of Chinese culture could be transplanted to another area in a postiive way. Before I go on, check out the video.
There are a lot of articles out there on how to learn Chinese. Basic tips include things like “go to China”, “take Chinese language courses”, etc. Great tips.
But, as somebody that wants to learn Chinese, what else should you know? What are the secrets that only someone who has invested their sweat and blood into learning a language can tell you?
To answer this, I asked this question to several accomplished language learners on the topic of learning Chinese: What is one unusual tip you have for learning Chinese?
Some of the most common questions I hear from website owners that are considering entering the Chinese market are about hosting and domain names. Questions like “Do I need to host my site in China?”, “Should I use a .cn, .com.cn or something else?” and “Will my site get blocked?”
I received an email asking: “What type of tools are useful for testing broad/exact search volumes (including long tails) for China?”
For this question, I’ll assume that we’re talking about keyword research for a new market, so using data from existing websites isn’t possible.
Here are the 4 tools we use the most.
Google AdWords Keyword Tool
Google’s keyword tool is an industry standard for English keyword research, and it’s quite useful for Chinese as well.
I found this question on Quora: “How does Baidu compares to Google when it comes to display ads rather than search ads?”
First some background…
I thought you might like this Chinese-language infographic about how expensive foreign brands are for Chinese consumers, so I translated it into English. Thanks to Rand for sharing this on the China Digital Marketing Linkedin group.
For people that don't yet know much about SEO, it must be a challenge to differentiate between all the different types of SEO service providers out there.
SEO is an industry with no standard professional regulations. It's an industry that anybody can get started in, but that is extremely difficult to master.
I hope to help the would-be SEO client answer this question: "What does it really mean when somebody says they can provide me SEO services?"
Due to the increase in the average income level of Chinese citizens, more and more Chinese people can now afford to study abroad. And with the proliferation of the Internet in China, Chinese students are now able to gain a much deeper understanding of the differences between Chinese and Western education. More and more have chosen to attend high-level educational institutions in the West in order to attain an education that they see as being more comprehensive and systematic. Chinese parents also hope to see their children gain a better education and experience the world.