China Marketing Blog
A reader asked for some data on tablet usage on China, so I did some digging around and found a couple semi-relevant articles. I've simplified and 'Englishified' two Chinese-language articles that I found online
In my earlier blog post “How to Choose a Chinese Online Payment Solution”, I introduced some of the more popular Chinese online payment solutions. Some are fit for non-Chinese companies and some aren’t. Most China-based payment companies know Chinese clients well, but have major problems dealing with non-Chinese companies.
Although there are over 700 million Chinese people classified as living in rural areas, only about 125 million of them use the Internet. That’s a penetration rate of 18.5%*, far below the urban Chinese rate of 50%. These users are usually the last ones on the minds of International companies that are setting up shop in China’s first and second tier cities. However, when it comes to Internet marketing, rural Chinese Internet users are a rising force.
Google Maps and Google Places are massively popular across the world. Google has allowed local businesses to get in touch with local customers as well as allow customers to easily review the businesses they patronize.
If you have a website that receives search traffic from Chinese-language search queries as well as from search terms in other languages, it can be a hassle to find out how much of your search traffic is coming from Chinese-language keywords. Use this simple process, and it won't be a hassle anymore. :) This method will help you track how many visitors are arriving on your site via either Chinese-language search keywords or by searching from within greater China.
Tudou (土豆) made its formal debute on the Nasdaq on Wednesday the 17th, US time with the ticker symbol TUDO. According to the IPO, Tudou was valued at 822 million dollars, less than one-third the value of its competitor Youku (优酷), which as a current valuation of about 3 billion dollars.
This post is now outdated.
Here it is! 15 years of data on Chinese Internet usage, reorganized into a more easily readable format. I think there are some really cool figures here!
Last month, Baidu launched a tool called Baidu SEO Advisor (百度SEO建议专家). They’ve promoted it as a useful tool for Chinese SEOs, but many in the SEO community in China see it as Baidu’s spy, rather than a tool they can trust. Who’s right? Well, it’s not quite clear yet.
Why might Baidu’s new SEO tool be good news?
The number of registered .cn domain names has shown some strange trends over the past 3 years. In 2009, we couldn't have predicted that the number of registered .cn domains would continuously drop in 2010. Similarly, in 2010, we shouldn't have been able to predict that the drop in registered .cn domains would stop. For a quick view of the trends in 2009, 2010 and January to June 2011, see the 3 graphs below. (You can also see the full graphs further below.)