China Marketing Blog
On Chinese websites, chat boxes are ubiquitous. Chinese consumers are accustomed to having a chat feature available, and they expect customer service very quickly, if not instantly.
In most cases, the consumers can find the information they want on the website… So why do consumers still want to chat with online support staff?
Somebody recently asked me:
Would Baidu's advertising platform would be a good way to reach Chinese-reading Internet users based in Australia?
To answer this, it's important to know how much Baidu search traffic there is in Australia. For that matter, how much Baidu search traffic is there outside of China in total? How about USA, the UK, Canada?
Inbound marketing usually involves the posting of content on other websites in order to promote a target business. The content will almost certainly contain a link back to the target business.
When doing this type of marketing, we not only need to consider the value of the link. We must also consider the value of the content itself. We must ask ourselves:
“How much value does a piece of content posted on another website bring to my business?”
I’ve had more than a few potential clients of our Chinese SEO services ask me if we will guarantee rankings for a set of keywords. The arrangement they’re looking for is one in which the SEO vendor guarantees that the client’s website will rank within the top 3 or top 5 positions for several predetermined keywords. If some terms do not remain within the top few rankings, the SEO company either doesn’t get paid, or they have to work to regain the rankings.
The Swiss brand valuation agency BV4 recently released the report “The Most Valuable Social Media Brands 2012” (pdf
The total online transaction volume reached 2.2 trillion Chinese Yuan in 2011. With that massive figure, and other promising trends in Chinese Internet usage, it’s clear that e-commerce has a bright future in China.
I’ve put together a few graphs to give you an overview of the online payment market in China. (Thanks to iResearch for the useful data.)
I used to receive a lot of inquiries from Baidu pay per click clients about getting the top spot in the Baidu paid ad results. They’d say things like “I absolutely must be number 1, regardless of how much more we have to pay” and “How come my site isn’t number 1 anymore? Please help me get back to number 1 right away.”
When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll have to answer the same questions: How can I better tailor my website to the habits of Chinese Internet users? How can I make them like us? How can I make them want to buy our products? These are essential questions to ask yourself at the beginning of the website localization process.
When entering the Chinese market, choice of domain name is often one of the first decisions that will need to be made. It’s a decision that shouldn’t be made lightly. Choose right, and you’ll have a more memorable, easily pronounceable, trustworthy domain name. Choose wrong and you may miss out on type-in traffic or end up with a domain that doesn’t inspire enough trust in the minds of your potential customers.