China Marketing Blog
There were over 975 million mobile phone users as of November 2011 according to the MIIT (Ministry of Industry and Information Technology of China). Mobile phones have become an indispensable tool for modern communication.
Last week I was interviewed by James Renouf for an upcoming audio book and one of the questions they asked me was something like, “What is the biggest mistake you see Western companies making in entering the online Chinese market?” The answer I gave was that they just sit and wait until the best time for entry is already over.
The CNNIC report for January 2012 came out, so I've updated my graphs to reflect the recent data. The data is up-to-date as of the end of December, 2011.
On Nov 11, 2011, Singles Day, TMall held a massive one-day sale, resulting in a total of 3.36 billion Chinese Yuan in revenue (530 million US Dollars). With massive support from Taobao, TMall has seen incredible growth throughout 2011. In this post I’m going to introduce TMall and explain some of the major changes TMall made in 2011 and early 2012.
Baidu Tongji (Analytics) launched some cool new tools this year that provide some functionality not available in Google Analytics: Heat Maps, Site Speed Test and Baidu Index Checker. Let’s take a look!
Baidu Index Checker
This is a great tool for monitoring how many of your website’s pages have been indexed by Baidu. It not only shows you current data, but shows you historical data as well.
A reader asked for some data on tablet usage on China, so I did some digging around and found a couple semi-relevant articles. I've simplified and 'Englishified' two Chinese-language articles that I found online
In my earlier blog post “How to Choose a Chinese Online Payment Solution”, I introduced some of the more popular Chinese online payment solutions. Some are fit for non-Chinese companies and some aren’t. Most China-based payment companies know Chinese clients well, but have major problems dealing with non-Chinese companies.
Although there are over 700 million Chinese people classified as living in rural areas, only about 125 million of them use the Internet. That’s a penetration rate of 18.5%*, far below the urban Chinese rate of 50%. These users are usually the last ones on the minds of International companies that are setting up shop in China’s first and second tier cities. However, when it comes to Internet marketing, rural Chinese Internet users are a rising force.
Google Maps and Google Places are massively popular across the world. Google has allowed local businesses to get in touch with local customers as well as allow customers to easily review the businesses they patronize.