China Marketing Blog
At Nanjing Marketing Group, we do a lot of PPC management, mostly for Baidu. A typical first email from a potential client of ours goes something like this:
In my job helping non-Chinese businesses promote their products and services in Mainland China I’ve come to realize some key differences between Western and Chinese Internet consumers. One of the more important differences is that Western consumers seem to be much more likely to consider purchasing services. For example, I recently worked on a website for a client that provides Western Internet users with editing services.
A couple weeks ago I posted some data from Baidu about the mobile phone industry in China. Baidu also has some great data specific to Android, and here it is!
1. Android Market Share
For those that didn’t read the last article, Android currently has about 22% of the market. While that’s nowhere near Symbian, it is rapidly catching up.
July 14, 2011 was the day that many Chinese website owners called “Grey Thursday”. For some, hard-earned search engine rankings turned to nothing as their websites were de-indexed completely. So-called ‘garbage websites’ being hit the hardest. It caused quite an uproar, but all webmasters could do was pray and watch as the chaos unfolded.
Are you selling any Mobile phone accessories or related phone services online? Are you planning to sell your products in China? If yes, here’s some research data from Baidu you might want to see.
1. Search Index For The Mobile Phone Industry
In the first quarter of 2011, there was an average of 16 million searches related to mobile phones each day.
Baidu recently released a helpful new feature called “Xijing”, which we will call “sub-links”. Sub-links show up on a second line below the upper textual pay per click ads. They provide users with the opportunity to view multiple advertiser offerings and provide marketers a new way to improve paid search marketing results.
Why can’t a translation be a fully accurate representation of the original text? This can be a tricky question to answer, especially when speaking to people without translation experience, but I’m going to answer it in the simplest way I can. Let’s take a look at just one word – 'fuck'.
As of January 2011, there were 160 million online shoppers in China (CNNIC report from Jan 2011). Any e-commerce store owner knows that the choice of online payment systems can have a strong impact on sales and profitability. In China, there are at least 20 different such platforms such as Alipay, TenPay, 99Bill and PayPal. Choosing which one to use can be a bit daunting so we’ve collected some key info about the most popular platforms and created this handy guide for you.
The phrase ‘Online Water Army’ refers to the hordes of people out there that are paid to post comments on the Internet. These part-time or full-time workers make use of social media websites, forums and blogs to influence public opinion. They make positive posts about the companies that employ them and attack competitors.
Similar to Google, Baidu also allows advertisers to place relevant contextual ads on many publisher websites via their content network. Also like Google, Baidu is always working hard at releasing new features to further enhance its value to marketers in China. One of the newer features it released is the Behavioural Targeting feature, and in some ways Baidu seems to be even more advanced than Google in this area.