I love great tools. Andrew Wong of 6dgree.com recently contaced me and showed me a new tool that I think has a lot of potential.
Persona allows you to track demographic data for your website visitors. It does so by integrating with Sina Weibo. Anybody that is logged in to Sina Weibo when they visit your website can be tracked. Persona then gives you both agregate data and data on the specific users that visited your site.
This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji or 百度统计. Google Analytics has been used as the basis of comparison since it is the most used web analytics tool in the English-reading world.
This guide will be updated periodically.
It was last updated on: Mar 1, 2013.
Reasons to use Baidu Tongji
Before you decide whether or not you’d like to use Baidu Tongji, consider some of the benefits it provides.
Baidu Tongji (Analytics) launched some cool new tools this year that provide some functionality not available in Google Analytics: Heat Maps, Site Speed Test and Baidu Index Checker. Let’s take a look!
Baidu Index Checker
This is a great tool for monitoring how many of your website’s pages have been indexed by Baidu. It not only shows you current data, but shows you historical data as well.
If you have a website that receives search traffic from Chinese-language search queries as well as from search terms in other languages, it can be a hassle to find out how much of your search traffic is coming from Chinese-language keywords. Use this simple process, and it won't be a hassle anymore. :) This method will help you track how many visitors are arriving on your site via either Chinese-language search keywords or by searching from within greater China.