Chinese Internet Users
There are large numbers of people shopping online in China nowadays. As a result many more people are using online payment services. Of course services like PayPal have been around for years, but its expansion into the Chinese market has been limited.
Call me a geek, but I saw the advertisement below and was very excited!
For me November 11 is a day when we remember our fallen soldiers past and present. First World War hostilities ended on the eleventh hour of the eleventh day of the eleventh month 1918. Known as Remembrance Day in Commonwealth countries and Veterans Day in America, the day has a totally different significance in China.
Some of the most common questions I hear from website owners that are considering entering the Chinese market are about hosting and domain names. Questions like “Do I need to host my site in China?”, “Should I use a .cn, .com.cn or something else?” and “Will my site get blocked?”
I thought you might like this Chinese-language infographic about how expensive foreign brands are for Chinese consumers, so I translated it into English. Thanks to Rand for sharing this on the China Digital Marketing Linkedin group.
Due to the increase in the average income level of Chinese citizens, more and more Chinese people can now afford to study abroad. And with the proliferation of the Internet in China, Chinese students are now able to gain a much deeper understanding of the differences between Chinese and Western education. More and more have chosen to attend high-level educational institutions in the West in order to attain an education that they see as being more comprehensive and systematic. Chinese parents also hope to see their children gain a better education and experience the world.
On Chinese websites, chat boxes are ubiquitous. Chinese consumers are accustomed to having a chat feature available, and they expect customer service very quickly, if not instantly.
In most cases, the consumers can find the information they want on the website… So why do consumers still want to chat with online support staff?
The total online transaction volume reached 2.2 trillion Chinese Yuan in 2011. With that massive figure, and other promising trends in Chinese Internet usage, it’s clear that e-commerce has a bright future in China.
I’ve put together a few graphs to give you an overview of the online payment market in China. (Thanks to iResearch for the useful data.)
When entering the Chinese market, one of the first things you’ll need is a website. Perhaps you already have an English website, or perhaps you’re planning on creating a completely new website for the Chinese market, but either way you’ll have to answer the same questions: How can I better tailor my website to the habits of Chinese Internet users? How can I make them like us? How can I make them want to buy our products? These are essential questions to ask yourself at the beginning of the website localization process.
When entering the Chinese market, choice of domain name is often one of the first decisions that will need to be made. It’s a decision that shouldn’t be made lightly. Choose right, and you’ll have a more memorable, easily pronounceable, trustworthy domain name. Choose wrong and you may miss out on type-in traffic or end up with a domain that doesn’t inspire enough trust in the minds of your potential customers.