Pay Per Click
Baidu's pay per click platform is an excellent place to advertise and a fascinating topic overall. In case you don't know, Baidu's platform is somewhat similar to Google AdWords and Baidu is the dominant search engine in China by far. The posts in this section are written with the Baidu 'newbie' in mind. We also offer a Baidu pay per click management service.
When it comes to pay per click marketing, data is king. With the correct data, a pay per click marketer can optimize the campaign to greatly improve results.
At Nanjing Marketing Group we like to provide a complete service to our clients. As well as serving their specific marketing needs we like to also keep our clients abreast of new developments. We want to provide knowledge that they might need to make strategic decisions to foster success within their company.
We recently launched a new Baidu advertising service platform at BaiduAdvertising.com and we have received a lot of positive feedback.
For foreign companies, one of the most troublesome things about advertising with Baidu is simply getting the account setup in the first place.
Baidu is now making most existing Baidu pay per click customers jump through yet another hoop.
Here's a translated excerpt from the official announcement:
I recently talked to somebody that had setup a new business and they wanted some guidance on this question:
"Which marketing channel would be better for us at the beginning: Pay per click or SEO?"
I'll answer this in a way that's relevant to English and Chinese marketing.
First of all, let me say that there is no one-size fits all answer to the question of pay per click (PPC) vs. SEO. It depends on the situation.
I received an email asking: “What type of tools are useful for testing broad/exact search volumes (including long tails) for China?”
For this question, I’ll assume that we’re talking about keyword research for a new market, so using data from existing websites isn’t possible.
Here are the 4 tools we use the most.
Google AdWords Keyword Tool
Google’s keyword tool is an industry standard for English keyword research, and it’s quite useful for Chinese as well.