What is WeChat? It’s a question that clients often ask us at Nanjing Marketing Group. More specifically clients want to know how WeChat (wei xin 微信 in Chinese) can be used for marketing.
So that is the inspiration behind this blog. I want to give you a simple explanation of this very popular Chinese instant messaging (IM) app. I’ll look at some of the numbers behind WeChat, what it is primarily used for, the diverse ways it can be used and I’ll also look at its marketing potential.
I love great tools. Andrew Wong of 6dgree.com recently contaced me and showed me a new tool that I think has a lot of potential.
Persona allows you to track demographic data for your website visitors. It does so by integrating with Sina Weibo. Anybody that is logged in to Sina Weibo when they visit your website can be tracked. Persona then gives you both agregate data and data on the specific users that visited your site.
Inbound marketing usually involves the posting of content on other websites in order to promote a target business. The content will almost certainly contain a link back to the target business.
When doing this type of marketing, we not only need to consider the value of the link. We must also consider the value of the content itself. We must ask ourselves:
“How much value does a piece of content posted on another website bring to my business?”
The Swiss brand valuation agency BV4 recently released the report “The Most Valuable Social Media Brands 2012” (pdf
The CNNIC report for January 2012 came out, so I've updated my graphs to reflect the recent data. The data is up-to-date as of the end of December, 2011.
This post is now outdated.
Here it is! 15 years of data on Chinese Internet usage, reorganized into a more easily readable format. I think there are some really cool figures here!
The phrase ‘Online Water Army’ refers to the hordes of people out there that are paid to post comments on the Internet. These part-time or full-time workers make use of social media websites, forums and blogs to influence public opinion. They make positive posts about the companies that employ them and attack competitors.
China's leader Hu Jintao recently started microblogging. His microblog on People's Daily's microblogging site gained over 14,000 followers since it was setup yesterday. For comparison, the next most popular microblog on People's Daily has about 2,500 followers.
From a Tom.com article published on Feb 22 (Chinese):
"Yesterday, a new special name appeared on the "People's Microblog" which was launched this month - the country's chairman, Hu Jintao."