Insights and stats on Chinese social media usage.
There are any number of social platforms in China that can be used for marketing. But if you live in China, have a business in China, or are simply interested in how Chinese people communicate online, then QQ is one of the main social media platforms you should learn about.
On 17 April Sina Weibo, ‘China’s Twitter’, floated on the US stock market. This was celebrated in China. The night it happened a building in Nanjing’s CBD flashed the message: 祝贺微博上市, Congratulations to Weibo for floating on the stock exchange.
What is WeChat? It’s a question that clients often ask us at Nanjing Marketing Group. More specifically clients want to know how WeChat (wei xin 微信 in Chinese) can be used for marketing.
I love great tools. Andrew Wong of 6dgree.com recently contaced me and showed me a new tool that I think has a lot of potential.
Persona allows you to track demographic data for your website visitors. It does so by integrating with Sina Weibo. Anybody that is logged in to Sina Weibo when they visit your website can be tracked. Persona then gives you both agregate data and data on the specific users that visited your site.
Inbound marketing usually involves the posting of content on other websites in order to promote a target business. The content will almost certainly contain a link back to the target business.
When doing this type of marketing, we not only need to consider the value of the link. We must also consider the value of the content itself. We must ask ourselves:
“How much value does a piece of content posted on another website bring to my business?”
The Swiss brand valuation agency BV4 recently released the report “The Most Valuable Social Media Brands 2012” (pdf
The CNNIC report for January 2012 came out, so I've updated my graphs to reflect the recent data. The data is up-to-date as of the end of December, 2011.
This post is now outdated.
Here it is! 15 years of data on Chinese Internet usage, reorganized into a more easily readable format. I think there are some really cool figures here!
The phrase ‘Online Water Army’ refers to the hordes of people out there that are paid to post comments on the Internet. These part-time or full-time workers make use of social media websites, forums and blogs to influence public opinion. They make positive posts about the companies that employ them and attack competitors.