China SEO Service Details

Our ethical Chinese SEO service is tailored towards one purpose: meeting your business goals. We see SEO as being an imperative part of the marketing mix. To fully realize the potential of Chinese SEO, it must be accompanied with top-notch Chinese-language content and an excellent understanding of other aspects of Chinese Internet marketing. Below are specifics on what our China SEO service involves.

Strategic Planning

Understanding Your Business

We're not just about keywords, we're about sales. In order to best benefit your business, we need to gain a thorough understanding of it. We will talk to you about your business goals, your competitors, your current marketing efforts and the factors you use to judge success.

Understanding The Market

Next we turn our attention to the potential market for your business in China. We analyze the industry, keywords and competition. With your understanding of your business and our understanding of marketing in China, we need to reinterpret what your competitive advantage will be in China. We'll then provide you with our proposed plan of action in a concise format tailored towards you, whether you are a small business owner, an SEO expert or a marketing executive.

Website Analysis for SEO and CRO

We will analyze your website and provide detailed feedback on specific measures to be taken to improve SEO results as well as improve conversion rates. This includes:

1. Advice on technical aspects of SEO - redirects, scripts, HTML, nofollow attributes, etc.
2. Advice on design and branding aspects - colours, brand perceptions, design perception, general usability, text readability.
3. Advice on website architecture - link placements, menus, structural issues related to indexation.
4. Performance testing - a test for accessibility from several browsers.
5. Miscellaneous usability advice - multiple people with various skill sets will test your website from multiple angles and provide their input from a user perspective.

Keyword Research, Content Plan

After getting the go-ahead, we'll create a very detailed keyword research and content plan that will outline exactly which keywords we wish to target, and for which pages. We'll set a content creation schedule.

Content Creation

According to the content plan, our copywriter and translators will create content. The content is usually so polished that it's actually considerably better than the original English content. 

Link Building

We create targeted one-way links to your website, not only to your homepage, but to pages deeper in your website such as landing pages for specific products or services. We have an excellent grasp of the value of link building both for Chinese SEO as well as for driving targeted traffic to your website. The specific sources we place links include:

• Forums - Especially forums relevant to your niche.
• Baidu platforms - Baidu has several platforms that rank very high in Baidu search results. We make use of these to drive referral traffic to your site as well as improve search engine rankings.
• Industry specific websites - We acquire powerful links on relevant websites.
• Blogs - We use various blogging strategies to earn relevant links.
• Microblogs - Especially Sina, which is somewhat similar to Twitter.
• Other social media platforms - The Facebooks and YouTubes of China, among others.
• Other - We use a variety of link building tactics as well as inbound marketing activities to create a diverse, natural link profile.

Want to know what we can do for you? Contact us now.

Read more:

• Chinese SEO - A more general overview of our Chinese SEO service.
• What is SEO? - An introduction to SEO.
• SEO Case Study 1 - St George International
• SEO Case Study 2 - Synotrip