With over 280 million search engine users in China, Chinese search engines can bring an enormous amount of traffic to your website. The tough part is, for any given search term, there are thousands or even millions of results, so how do you stand out above the rest? The key is effective Chinese search engine optimization (Chinese SEO). By optimizing your Chinese-language website for the search engines used in China, more viewers that are actively searching for your product or service will arrive on your website. This means more sales!

Wait, what is SEO?

Our China-based team of SEO professionals have expertise in Chinese link building, Baidu, Google, on-page optimization and Chinese copywriting. We have worked on large and small projects for both English and Chinese websites and welcome your business as well. Ask us what we can do for you.

The SEO Process

We'll first analyze your current website and advise you on changes that should be made to the code of both your existing website and the Chinese website, or if you prefer, we could make these changes ourselves. In this stage, very minor changes may be made to cause dramatic results.

We next carry out keyword research to ensure that we provide you with a Chinese website translation that effectively attracts as many potential customers as possible. This means we not only translate websites so that they are fluent, native and persuasive, but we also translate them using the key phrases that potential customers will actually use to find your website via search engines. We’ll analyze the competition and research key phrase search volumes in order to choose key phrases that your future customers are searching for.

We'll make suggestions on what changes to your website's content (if any) should be made in order to optimize your website for the Chinese market - both for SEO and for readers. It is rather unlikely that your future Chinese customers will be searching for exactly the same phrases as your other customers. After we research what they are searching for, we'll likely find opportunities to create content for select key phrases.

After we've conferred with you and established a strategy, we create the localized Chinese website, which includes translating existing content and adding new content.

Finally, when the website is finished, link building begins. We create targeted one-way links to your website, not only to your homepage, but to pages deeper in your website such as landing pages for specific products or services. We have an excellent grasp of the value of link building both for Chinese SEO as well as for driving targeted traffic to your website.