Internet Applications - 1:Basic Usage of Internet Applications
We can roughly separate internet applications into the following types: online media, online information search, online communications, online communities, online entertainment, e-business, online finance and other applications.
(One) Online Media
|
|
2007
|
2008
|
Change
|
|||
|
|
Usage Rate
|
Number of
Netizens (Millions) |
Usage Rate
|
Number of
Netizens (Millions) |
Increase
(Millions) |
Rate of
Increase |
|
Online News
|
73.6%
|
155
|
78.5%
|
234
|
79
|
51.0%
|
(Two) Information Search
|
|
2007
|
2008
|
Change
|
|||
|
|
Usage Rate
|
Number of
Netizens (Millions) |
Usage Rate
|
Number of
Netizens (Millions) |
Increase
(Millions) |
Rate of
Increase |
|
Search Engines
|
72.4%
|
152
|
68.0%
|
203
|
51
|
33.6%
|
|
Online Job Search
|
10.4%
|
22
|
18.6%
|
55
|
33
|
150.0%
|
(Three) Online Communications
1. Email
|
|
2007
|
2008
|
Change
|
|||
|
|
Usage Rate
|
Number of
Netizens (Millions) |
Usage Rate
|
Number of
Netizens (Millions) |
Increase
(Millions) |
Rate of
Increase |
|
Email
|
56.5%
|
119
|
56.8%
|
269
|
50
|
42.0%
|
|
Instant Messaging
|
81.4%
|
171
|
75.3%
|
224
|
53
|
31.0%
|
2. Instant Messaging
(Four) Online Communities
1. Friend-finding Websites
|
|
2007
|
2008
|
Change
|
|||
|
|
Usage Rate
|
Number of
Netizens (Millions) |
Usage Rate
|
Number of
Netizens (Millions) |
Increase
(Millions) |
Rate of
Increase |
|
Have a Blog
|
-
|
-
|
54.3%
|
162
|
-
|
-
|
|
Updated Their Blog
|
23.5%
|
49
|
35.2%
|
105
|
56
|
114.3%
|
|
Forum/BBS
|
-
|
-
|
30.7%
|
91
|
-
|
-
|
|
Friend-finding Websites
|
-
|
-
|
19.3%
|
58
|
-
|
-
|
2. Blogs
(Five) Online Entertainment
1. Online Gaming
|
|
2007
|
2008
|
Change
|
|||
|
|
Usage Rate
|
Number of
Netizens (Millions) |
Usage Rate
|
Number of
Netizens (Millions) |
Increase
(Millions) |
Rate of
Increase |
|
Online Gaming
|
59.3%
|
125
|
62.8%
|
187
|
62
|
49.6%
|
|
Online Music
|
86.6%
|
182
|
83.7%
|
249
|
67
|
36.8%
|
|
Online Video
|
76.9%
|
161
|
67.7%
|
202
|
41
|
25.5%
|
2. Online Music
3. Online Video
(Six) E-business
|
|
2007
|
2008
|
Change
|
|||
|
|
Usage Rate
|
Number of
Netizens (Millions) |
Usage Rate
|
Number of
Netizens (Millions) |
Increase
(Millions) |
Rate of
Increase |
|
Online Shopping
|
22.1%
|
46
|
24.8%
|
74
|
28
|
60.9%
|
|
Online Selling
|
-
|
-
|
3.7%
|
11
|
-
|
-
|
|
Online Payment
|
15.8%
|
33
|
17.6%
|
52
|
19
|
57.6%
|
|
Travel Bookings
|
-
|
-
|
5.6%
|
17
|
-
|
-
|
(Seven) Online Finance
1. Online Banking
|
|
2007
|
2008
|
Change
|
|||
|
|
Usage Rate
|
Number of
Netizens (Millions) |
Usage Rate
|
Number of
Netizens (Millions) |
Increase
(Millions) |
Rate of
Increase |
|
Online Banking
|
19.2%
|
40
|
19.3%
|
58
|
18
|
45.0%
|
|
Online Trading
|
18.2%
|
38
|
11.4%
|
34
|
-4
|
-10.5%
|
2. Online Trading
(Eight) Online Education
|
|
2007
|
2008
|
Change
|
|||
|
|
Usage Rate
|
Number of
Netizens (Millions) |
Usage Rate
|
Number of
Netizens (Millions) |
Increase
(Millions) |
Rate of
Increase |
|
Online Education
|
16.6%
|
35
|
16.5%
|
49
|
14
|
40.0%
|
This is one page of the CNNIC's 23rd report on internet development in China as translated by Nanjing Marketing Group.
CNNIC, which stands for "China Internet Network Information Center," is a Chinese government organization that, among other things, produces reports about internet development in China.
Nanjing Marketing Group provides cross-cultural online marketing, market research and translation services. Contact.
