Baidu Pay Per Click FAQ

This is a translated version of parts of the Chinese-language FAQ for Baidu’s pay per click system. It’s edited to suit non-Chinese readers.

Baidu requires that new clients pay a one-time fee of 5,600 Yuan, of which 5,000 goes towards credit for ads and 600 is a service fee. As of January 31, 2012, 5,600 Yuan is about 890 US Dollars, 560 British Pounds and 670 Euros. You can check your currency here.

How can Baidu Pay Per Click help you?

• What is Baidu Pay Per Click (PPC)?
• Our business is small and marketing budget is limited, can Baidu PPC help us?
• Our company’s products are very specific and we only serve a niche clientele, can Baidu PPC help promote us?
• Our company only needs to market to customers in a specific area, can Baidu PPC help us?
• Will Baidu PPC provide businesses with potential customers or with brand exposure?

What's Included in Baidu's Pay Per Click Service?

• What is Baidu PPC’s greatest advantage?
• Does Baidu provide clear expense reports?
• How does Baidu PPC allow clients to advertise only to precisely targeted potential customers?
• We need a marketing method that gets us the fullest coverage with our target customers, can Baidu PPC do this?

How Can I Sign Up and Pay for Baidu Pay Per Click Advertising?

• How much do I have to spend to use Baidu pay per click?
• How can I apply for a Baidu PPC account?
• How long will it take to begin advertising on Baidu?

Last updated January 17, 2011.

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