How Can I Sign Up and Pay for Baidu Pay Per Click Advertising?

How much do I have to spend to use Baidu pay per click (PPC)?

New clients must pay a one-time fee of 5,600 Yuan, of which 5,000 goes towards credit for ads and 600 is a service fee. As of January 31, 2012, 5,600 Yuan is about 890 US Dollars, 560 British Pounds and 670 Euros.

After signing up, it’s up to you to determine how much you want to spend. Each time a user clicks on one of your ads, you are charged a fee.

Note from NMG: If you pay directly to Baidu, it generally takes at least 5 business days to transfer funds from another country to Baidu, so please remember to send funds with ample time if you want to avoid service interruptions. Baidu is also very strict on the details of the transfer, meaning delays are common. We advise that you recharge the account two or three weeks ahead of time and we will notify you when your funds are getting low.

How can I apply for a Baidu PPC account?

NMG says: Baidu’s system and service are provided in Chinese. If you’re reading this, we assume you’d prefer to communicate in English. Contact us and we will walk you through the process of creating a Baidu account. You will then own the account and we will manage it on a daily basis.

Baidu requires that you sign a contract, show proof of the legal existence of your business and send the initial payment. The process generally takes about two weeks to complete, but can take longer if there are complications. Baidu has regulations on what can and cannot be promoted for each given Baidu account. They will check your website and provide NMG with feedback on how to edit the website if any edits are required, which we will then explain to you in English, or if we are also responsible for writing Chinese content for your website, we will edit the content ourselves.

Baidu requires that payment be sent from the exact legal entity that the account is registered to. So, if you register the account for your business, you cannot send payment from your personal bank account. There are some ways around this policy, but they provide you with no insurance should something go wrong, so we do not advise it. We advise that you pay Baidu only, not one of Baidu’s representatives and not a marketing company.

See all the steps in the Baidu campaign setup process.

How long will it take to begin advertising on Baidu?

NMG says: From our experience planning, registering and configuring many Baidu pay per click accounts for businesses in various countries and industries, it usually ends up taking about 2 to 3 weeks to actually get the ads up. It can take longer if the client (you) responds more slowly or if Baidu has specific regulations for the given industry that require changes made to the website.

In our experience, the number one factor that slows down account creation is errors in money transfers. Money must be sufficient and it must be sent from the bank account of the exact business entity to which the account is registered.

If you already have an account with Baidu, please find your account info and password and we will manage that account. Otherwise, it can take months to cancel an old account and start a new one. NMG will always provide you with login access to your own account, as should any reputable Baidu PPC marketing agency.

Check out our Baidu PPC management service.