What's Included in Baidu's Pay Per Click Service?

What is Baidu Pay Per Click’s greatest advantage?

Baidu PPC is a marketing revolution provided to you by the world’s largest Chinese-language website – Baidu. Built on the Baidu search platform, Baidu’s results-based Internet marketing platform allows clients flexibility in controlling their budget and the ability to track results. Instead of going out to get your clients, they will come to you. You’ll be able to spend less to get more clients.

Does Baidu provide clear expense reports?

Clients can make use of the Baidu PPC Management System to easily view the number of clicks per keyword, expenses and more.

Note from NMG: NMG provides clients with weekly reports including data obtained from both their Baidu PPC account as well as from their on-site analytics platform such as Google AdWords or Baidu Tongji. Clients own their Baidu PPC account, so if they can read Chinese, they can check it at any time.

How does Baidu PPC allow clients to advertise only to precisely targeted potential customers?

Baidu has three ways of allowing you to target users. 1) You can select the keywords that you want to target. 2) You can control the geographic area in which your ads are displayed and the time frame in which they are displayed. 3) You choose your ad titles, descriptions and URLs, so that only those interested in your product or service are likely to click on your ads.

Note from NMG: Baidu’s PPC system is still not as advanced as Google’s. Baidu provides less data to users and the various tools involved in managing the account generally load slower and have fewer features. We are able to use Baidu’s PPC system to maximize client ROI, but do not expect Baidu’s system to be just like Google’s.

We need a marketing method that gets us the fullest coverage with our target customers, can Baidu PPC do this?

Baidu PPC can help small and medium sized businesses gain great coverage with their online customers. For one, Baidu is the world’s largest Chinese website and the world’s largest Chinese search engine. Every day, Baidu gets over one hundred million search requests, providing full coverage with China’s elite and China’s business people. Furthermore, with Baidu’s content network, businesses can also publish ads on other websites in the industries of their choosing. There are currently over 100 million websites in Baidu’s content network, providing full coverage with online customers.

Check out our Baidu PPC management service.