Search engine optimization (abbreviated as "SEO") is used to greatly increase the number of potential customers that find your website while searching for specific terms on search engines. It is a highly targeted and highly effective way to market your website.

Effective Chinese SEO requires strong analytical skills, thorough business knowledge and excellent Chinese writing skills. The functional areas of SEO can roughly be broken down as follows.

Content

As the maxim goes, "content is king." Having content that people actually want to view is the most important factor for attracting viewers to your website. It is the engine of your SEO vehicle.

We are not only able to write persuasive content for your future Chinese customers, but we're also able to write content that is a magnet for Chinese search engines. Read more about our Chinese website translation services.

Code

This involves a myriad of minor adjustments made to avoid pitfalls. Optimization of code and other "tech" issues is the nuts and bolts of your SEO vehicle - small, but not insignificant.

Whether Nanjing Marketing Group develops your Chinese website for you or works to complement your existing team, we will see to it that your website will not have sub-optimal code that will get in the way of its search performance on search engines.

Link Building

After you have a website that is totally tailored to both Chinese viewers and Chinese search engines, it's time to let others know about it. Link building is a continual process that involves creating relevant links on other websites to your website. This not only allows potential customers to click on those links and arrive on your website
directly but, very importantly, search engines also follow these links. To put it simply, search engines consider each link a "vote" on the quality of your content. Link building is the fuel for your SEO vehicle.

Our Chinese search engine optimization service