Baidu Pay Per Click Success for US-based Scientific Distribution Company

“Inquiries have significantly increased since we launched our pay per click campaign with Nanjing Marketing Group.” The speaker asked that their name and company name not be made public because “I don’t want our competitors to know we are being successful with Baidu. They haven’t caught on yet.” Reference available upon request.

Nanjing Marketing Group has been managing a Baidu pay per click campaign for this US-based scientific distribution company since April of 2011. Estage Enterprises, a San Francisco-based Internet marketing company, is responsible for all online marketing for this company and they brought on Nanjing Marketing Group for the Chinese-language portion of the campaign.

“The Nanjing Marketing Group team is easy to communicate with, knowledgeable and responsive.”

– Jason Engleman, Marketing Director, Estage Enterprises

One of the core benefits of Nanjing Marketing Group is our ability to communicate with Western clients on both a strategic level and daily implementation level. Tait, who is the owner of Nanjing Marketing Group, discusses strategic issues with Jason of Estage Enterprises. Samantha, manager of NMG, deals with reporting and day-to-day issues quickly and efficiently. Susan, the pay per click manager, communicates with the client's sales rep in China to identify problems and opportunities in the pay per click campaign to a high level of detail.

Susan has continuously improved the client’s Baidu PPC marketing by editing bids, ads, ad groups, keywords and negative keywords for both Baidu search and Baidu Union, Baidu’s display network. In order to improve click-through rates, and the total number of quality sales leads the client receives, she tests keywords, ads and ad groups on a weekly basis. She also edits bids on a daily basis, getting the client the optimal number of clicks for their budget.

The result has been a very high number of sales leads for a very reasonable expenditure.