Our Team

Nanjing Marketing Group merges Western-style management with online marketing and translation specialists born and raised in China. To provide you with seamless service, our team is composed of experts in social media, pay per click, search engine optimization, translation, copywriting, design, development and management. As a small company, all accounts are managed at a strategic level by the founder.

Tait Lawton (骆泰特) - Founder

A Chinese-English translator and entrepreneur, Tait Lawton was born and raised in Canada and has studied Mandarin Chinese for over a decade. After obtaining a bachelor’s degree in international business from University of Alberta, including studies abroad in Nanjing University, he has worked in sales, marketing and translation positions.

Nanjing Marketing Group (NMG) was founded by Tait in 2009 with the specific goal of aiding Western companies to reach Chinese consumers online. As founder, Tait is primarily focused on communicating with clients and managing projects at a strategic level.

Tait is highly proficient with several web analytics platforms. He has obtained a Google Analytics Individual Qualification certification, which is proof of proficiency in Google Analytics. For more information, see this Google page.

Samantha Wang (王婉) - Manager

Born and raised in China, Samantha has a Bachelor of Management from Nanjing University of Technology and a rare talent for understanding and communicating in English. She makes use of her experience in sales, marketing and management as well as her insight into Chinese consumers to come up with creative localization and marketing solutions.

Echo Hu (胡菁) - Communications Specialist

Echo majored in Communication and Journalism at Nanjing Xiaozhuang University and has since worked as a writer and editor for several media organizations including Yangzhou TV, Vision and Nanjing News. At Nanjing Marketing Group, Echo brings website localization and Chinese copywriting to a new level, increasing conversions beyond what any standard English-to-Chinese translation can achieve.

Susan Lin (林珊珊) - Pay Per Click Specialist

Susan brings rich experience in Chinese online marketing to the team, with a particular emphasis on Baidu pay per click management. After graduating from Suzhou University of Economics with a degree in Administration, Susan worked at Baidu for three years, where she gained experience managing a wide variety of client accounts. Her broad experience, attention to detail and motivation to continuously optimize account ROI makes her the ideal pay per click account manager.