About Nanjing Marketing Group

Nanjing Marketing Group is a bridge between peoples and cultures.

We believe in helping people gain convenient access to opportunities around the world, despite language & culture barriers.

Our specialty is creating Chinese marketing solutions for Western businesses and educational institutions.

 

Our Values

Explore, Create, Discover.

We approach work with the mantra of "探索,创新,发现". or "Explore, Create, Discover". We believe in non-stop innovation and data-based analysis. We must both be able to open our minds to the creative process, and also make our decisions based on cold, hard data. This creates a work culture that can feel liberating, but is also fast-paced and brutally honest.

 

Be truthful.

We believe in being truthful with our team members, clients and the consumers that see our marketing materials. The value of honesty is of special importance in China, where being truthful often conflicts with traditional cultural values of harmony and face, and the modern Chinese mindset of 'money, money, money'.

 

Respect consumers, clients and team members.

We expect mutual respect between all contacts at the client’s company, Nanjijng Marketing Group team members, and the consumers we both interact with. We often preach clients on the value of respecting the market in particular. This means 1) listen to your customers, and 2) adapt to what they want.

 

Work smart, not long.

Why do so many companies in the marketing industry work such long hours, even when evidence points to it reducing overall creativity and effectiveness? We aim to work smart, and not work hours much longer than a usual work week. Our values, training and management processes allow us to do that.

 

Never stop cultural learning.

All our team members are expected to never stop improving their understanding of other languages & cultures. And we help clients understand the nuances of China that may affect their marketing efforts.

 

Create enduring value. 

Whether it's in marketing or life in general, we always have the choice to go for the quick fix, or to strive to build something that will provide a net benefit for the long-term. We aim to build marketing systems that are efficient and scalable.

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Explore,
Create,
Discover.

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Be
truthful

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Mutual
Respect.

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Work smart,
not long.

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Continuous cultural learning.

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Create
enduring value.

Our Team

Nanjing Marketing Group is a bi-lingual team of digital marketers. Most of our 20 full-time team members were born-and-raised in China, and all speak English. Together we speak Mandarin Chinese and 15 other Chinese dialects.

We have built our team with people that share our core values and have strong creative or analytical skills.

Tait
Lawton
Co-founder / Client Services Manager

Tait's from Edmonton Canada, and first came in contact with Chinese language in high school. At that time, China was seen more as the world's factory, rather than as a source of consumers. We could say he saw the business potential, but that's only half-true. Really, he mostly just liked the opportunity to interact with people in a very different language and culture.

He later came to Nanjing as a study abroad student as part of his Bachelor of Commerce degree from University of Alberta. Within a month of arriving, he had a Nanjingese girlfriend (now wife). Starting in 2002, he started his first online business while in school, buying video game accessories from China and reselling in North America.

Since co-founding Nanjing Marketing Group in 2008, he has overseen more than 100 client projects. He has a broad range of marketing skills including strategy, digital analytics & team formation as well as search marketing, SEO & social marketing. He oversees partnerships and our team of account managers.

He also writes most of our blog content and popular weekly newsletter. He's been featured in CNN Money, Clickz, PPCHero, Search Engine Journal, TechInAsia, Quartz and other publications.

He splits his time between Canada & China, trying to achieve a harmonious lifestyle with quality family time, fulfilling work, exercise, celebration and personal development.

Feel free to connect with him on LinkedIn, Twitter or Quora.

Samantha
Wang
Co-founder / General Manager

Sam’s the co-founder of Nanjing Marketing Group. She has an Economics degree from Nanjing Tech University.

She’s one of those rare natural language learners, having achieved an almost native-level spoken English before ever setting foot outside of China. Now she has the goal to travel to all countries in the world. So far, she’s been to Tanzania, Japan, South Korea, Malaysia, Cambodia and other Asian countries. Wherever she goes, she likes to experience the local eats, local way of life and history.

She’s the General Manager of Nanjing Marketing Group. Amongst other things, she oversees our staff training, company administration, and monthly team-building events.

Sam’s father is a local Nanjing hero, having made the news for using kung fu to stop a thief. In 2016, Sam also picked up Muay Thai boxing.

Connect with Sam on LinkedIn.

Cherry
Ren
Lead Content Marketer

Originally from Hunan Province, Cherry attained a BA in Chinese Language and Literature at Xi’an Polytechnic University. She’s developed her writing skills in a variety of fields including Chinese copywriting, WeChat article writing, brand name localization and English-to-Chinese website translation.

Prior to working for Nanjing Marketing Group, Cherry worked at an English training business as a content planner and copywriter.

Her strengths are curiosity and a thirst for knowledge. At Nanjing Marketing Group, she does the most demanding writing, which requires a strong understanding of the brand, industry and target customers.

She loves to travel, and has backpacked across Southeast Asia, Australia and USA.

Jessie
Zheng
Lead Search Engine Marketer

Jessie comes from China’s famous ancient cultural capital Fengyang. She majored in business English at Wuhu Vocational College of Information Technology. Her first professional experience was in international trade, interacting with foreign clients daily.

In 2009 she entered the search engine marketing industry and has since accumulated much experience in Google AdWords and Baidu pay per click. She has run very large campaigns for Chinese health and insurance companies.

She spends much of her free time with her five-year old princess, doing crafts and travelling.

Her friendly and blunt style of speech makes her a shoe-in for Nanjing Marketing Group culture. In 2016, her and Nanjing Marketing Group took the lead for Chinese SEM for one of the largest companies in the world and improved return-on-ad-spend.

Shane
Chen
Marketing Consultant

Shane has a Bachelor’s degree in business English from Nanjing University of Aeronautics and Astronautics.

Before joining Nanjing Marketing Group, he gained three years’ experience in fast-moving consumer goods trade between China, African and American countries. He's travelled to many countries, including Dubai, India and Poland.

At Nanjing Marketing Group, Shane advises new clients on suitable action plans for launching their digital marketing in China.

Shane’s also a part-time English teacher. He teaches online and has also taught at several universities in Nanjing.

Lillian
Shi
Account Manager

From Liu’an, Anhui province, Lillian graduated from Anhui University with a major in English.

Her patience and cross-cultural communication abilities have helped her with cross-border business throughout her career. She first worked as a project manager, promoting 3 English B2C websites.

In Nanjing Marketing Group, she works as an account manager, serving as the main contact person for clients, advising on strategy and coordinating the team. To date, she’s managed over 30 projects, including small and large businesses across many industries.

She spends her leisure time with her three-year-old son, playing games, reading, listening to music and exploring nearby natural scenic spots.

Wenhui
Fu
Account Manager

Wenhui Fu, a Hunan native, graduated from Xiangtan University with a BA in International Economics and Trade. Her studies left her with a strong interest in finance and investment, she started investing in stocks at an early age.

Before working at Nanjing Marketing Group as an account manager, she worked in account management and interpretation positions at Bosch, and a leading Chinese original equipment manager.

She joined Nanjing Marketing Group in 2015 and has focused on running challenging performance marketing campaigns. She enjoys the analytical aspects of search marketing, discovering areas to improve return on ad spend.

She’s also practiced yangqing for six years, a traditional Chinese string instrument. She’s an avid runner, running independently and in half-marathon events since 2006.

Nara
Bi
Lead Social Marketer

Originally from the northeast province of Liaoning, Nara graduated from Nanjing Agricultural University with a major in biotechnology and has been connected with Nanjing ever since. Nara is a characteristic northeasterner - lively, optimistic, straightforward and humorous.

Before working at Nanjing Marketing Group, she ran social marketing campaigns for several of Nanjing’s larger real estate companies. She’s been working in social marketing since 2013.

She enjoys cooking, gaming and anime culture. On her time off, she likes to get cozy, make a fancy cake and play Overwatch with friends! She even met her husband from World of Warcraft.

Nara is a native to the online, gaming, mobile culture of Chinese youth. She leads our social marketing department, bringing fun and friendship to client social campaigns across industries.

Shirley
Chen
Social Community Manager

Shirley is a local Nanjing gal. She graduated from England’s De Montfort University with a major in Business Management and Finance. Her time in London was her first chance to make friends with people from all over the world.

After her studies, she worked in a local bank as a client manager. That’s where she learned to get close to customers. The old gramps and grannies from around the neighborhood often came by to chat - and do business.

At Nanjing Marketing Group, she has focused on social marketing for education clients. It’s easy for her to integrate with student communities and guide the conversation online. Outside of work, she loves to travel and do minor DIY home renovations. She goes traveling within Asia about once or twice a year.

Stephanie
Hu
Social Media Marketer

Stephanie comes from Nantong, Jiangsu Province and graduated from the prestigious Nanjing University with a major in German. She is open-minded, outgoing and shows great interest in foreign languages and cultures.

During campus life, she did an internship in a children's early education center as a teacher and a course consultant. That was when she was initially involved in the education industry.

After graduation, she worked in a wedding supply cross-border e-commerce company, running social marketing on Facebook, Pinterest, Youtube and the company blog.

At Nanjing Marketing Group, she has implemented several evergreen social media marketing projects for our clients in the areas of travel, education, software & e-commerce.

She’s also a crazy board game fan. "Werewolf Kill" (狼人杀) is her favourite.