Nanjing Marketing Group is a bridge between China and the rest of the world.

Our 20-person team has the experience, structure and culture to help Western businesses rapidly scale up their revenues and/or sales leads in China.

With us, you would work with one of our 5-person cross-functional teams.

Each team has all the necessary skills to integrate with you and expand your marketing reach into China. We never stop innovating.

Each team is further supported by veterans with a decade or more of experience in writing, social marketing, search marketing, development and other areas.

Working with Tait and his team at Nanjing for many years I can say they run an indispensable service for Western companies seeking to promote themselves in the Chinese market, always helping the client to improve his effort with technical and strategic advice.

Daniele Viganò
Partner, CreativeFactory

Our Core Values


  • Explore, Create, Discover.

    We approach work with the mantra of "探索,创新,发现". It means "Explore, Create, Discover". We believe in non-stop innovation and data-based analysis. China is fast-paced and constantly evolving. We need room to do our work, and we need access to data from the client side. Is your company willing to charge into unknown territory faster than your competitors?

  • Be truthful.

    We believe in being truthful with our team members, clients and the consumers that see our marketing materials. The value of honesty is of special importance in China, where being truthful often conflicts with traditional cultural values of harmony and face and the modern Chinese mindset of making money regardless of ethics. In other words, Chinese marketing companies can be tricky - we aren't.

  • Respect consumers, clients and team members.

    We expect mutual respect between all contacts at the client's company, Nanjing Marketing Group team members, and the consumers we both interact with. For any Western business, it's essential to respect Chinese consumers and their way of doing things. In 9/10 situations, you'll need to do things their way.

  • Work smart, not long.

    Why do so many companies in the marketing industry work such long hours, even when evidence points to it reducing overall effectiveness? We work smart, with clear processes, regular work hours and Western management tools. Our team members receive new training every week. We avoid hourly billing as much as possible, in favour of flat monthly fees and performance bonuses. All Team members have a bonus structure tied to results.

  • Never stop cultural learning.

    Each of our team members continuously strives to improve their understanding of other languages and cultures. We also help clients and newsletter readers understand Chinese culture.

  • Create enduring value.

    In marketing, it can be tempting to go for a quick fix. Organizations can become unfocused. We seek to provide our clients with a marketing model and accompanying assets that will provide value well into the future.

Our Team


Tait
Lawton
Founder

Tait is from Edmonton, Canada, and first came into contact with the Chinese language in high school. At that time, China was seen more as the world's factory, rather than as a source of consumers. We could say he saw the business potential, but that's only half-true. Really, he mostly just liked the opportunity to interact with people in a very different language and culture.

In 2002, Tait started his first online business while in school, buying video game accessories from China and reselling in North America. He later came to Nanjing as a study abroad student as part of his Bachelor of Commerce degree from University of Alberta. There he met his Nanjingese girlfriend, who is now his wife.

Since founding Nanjing Marketing Group in 2008, Tait has overseen more than 100 client projects. He has a broad range of marketing skills including strategy, digital analytics & team formation as well as search marketing, SEO & content marketing. He oversees partnerships and our team of account managers.

Tait has been quoted by CNN, BBC, ClickZ, PPCHero, Search Engine Journal, Tech in Asia, Quartz, CBC and other publications.     

Tait splits his time between China and Canada. He lives with his wife and two daughters.

Nara
Bi
General Manager

Originally from the northeastern province of Liaoning, Nara graduated from Nanjing Agricultural University with a major in biotechnology and has been connected with Nanjing ever since. Nara is a characteristic northeasterner - lively, optimistic, straightforward and humorous.

Before working at Nanjing Marketing Group, she ran social marketing campaigns for several of Nanjing’s larger real estate companies. She’s been working in social marketing since 2013.

She enjoys cooking, gaming and anime culture. On her time off, she likes to get cozy, make a fancy cake and play Overwatch with friends! She even met her husband playing World of Warcraft.

Nara is a native to the online, gaming, mobile culture of Chinese youth. She leads our social marketing department, bringing fun and friendship to client social campaigns across industries.

Shirley
Chen
Organic Marketing Department Manager

Shirley is a local Nanjing gal. She graduated from England’s De Montfort University with a major in Business Management and Finance. Her time in London was her first chance to make friends with people from all over the world.

After her studies, she worked in a local bank as a client manager. That’s where she learned to get close to customers. The old gramps and grannies from around the neighborhood often came by to chat - and do business.

At Nanjing Marketing Group, she has focused on leveraging social communities with the aim of having them do the marketing for the client. She's especially experienced with social marketing for universities. It’s easy for her to integrate with student communities and guide the conversation online. Outside of work, she loves to travel and do minor DIY home renovations. She goes traveling within Asia about once or twice a year.

Wiktoria
Marszałek
Account Executive

Wiki comes from Poland and has a bachelor's degree in Sinology from Adam Mickiewicz University in Poznań. She completed Chinese language courses both at Tianjin Nankai University and Nanjing University.

Before joining Nanjing Marketing Group, she ran marketing campaigns for a company in Poland and did an internship in one of the leading manufacturing companies in China, Chervon, which allowed her to broaden her knowledge about China, its people and the market.

At Nanjing Marketing Group, Wiki is responsible for building marketing strategies for education-related projects. Her main task is ensuring the team's vision is aligned with our clients' needs and goals.

Lillian
Shi
Senior Account Manager

From Liu’an, Anhui province, Lillian graduated from Anhui University with a major in English.

Her patience and cross-cultural communication abilities have helped her with cross-border business throughout her career. She first worked as a project manager, promoting three English B2C websites.

She has worked as an account manager at Nanjing Marketing Group since 2013, advising clients on strategy and coordinating our team members. To date, she’s managed over 30 projects, including small and large businesses across many industries.

She spends her leisure time with her son, playing games, reading, listening to music and exploring nearby natural scenic spots.

Juliet
Zhu
Account Manager

Juliet is from Nanjing, and graduated from University of British Columbia, majoring in Sociology. Before joining Nanjing Marketing Group, Juliet worked in an education agency as a student service advisor. She learned how to build a good relationship with clients from that work experience. Students and their parents love to ask her for help. 

At Nanjing Marketing Group, Juliet works as an account manager for B2B projects, where she coordinates the work of the team of talented marketers and manages the communication between the team and our clients.

Outside of work, Juliet enjoys watching and discussing cult classics with other movie lovers. 

 

Lawrence
Li
Account Manager

Lawrence was in Australia for 8 years, graduated from Western Sydney University, majoring in Marketing. He worked as a marketing specialist in Real Estate Developer for years. He learned how to set up different marketing events with various agents and publishers. It is his passion in marketing. 

At NMG, Lawrence works as an Account manager for B2B projects in particular, where he helps the client with all their demands in how to do business in China. 

Lawrence likes to play basketball off the work, he also likes to cook from time to time for himself. 

 

Cherry
Ren
Senior Content Marketer

Originally from Hunan Province, Cherry attained a Bachelor of Arts with a major in Chinese language and literature at Xi’an Polytechnic University. She’s developed her writing skills in a variety of fields including Chinese copywriting, WeChat article writing, brand name localization and English-to-Chinese website translation.

Prior to working for Nanjing Marketing Group, Cherry worked at an English training business as a content planner and copywriter.

Her strengths are curiosity and a thirst for knowledge. At Nanjing Marketing Group, she does the most demanding writing, which requires a strong understanding of the brand, industry and target customers.

She loves to travel, and has backpacked across Southeast Asia, Australia and USA.

Phoebe
Yu
Search Engine Marketer

Phoebe was born in Nanjing and graduated from the China Youth Politics Academy. She studied in Beijing and then chose to work in Shanghai after graduation, hoping to see more of China's big cities.

Since then, she has been working in the paid advertising industry, growing from a novice to a professional SEMer step by step. At Nanjing Marketing Group, she is mainly responsible for optimizing paid campaigns of our B2B projects, helping clients to achieve their marketing goals.

In her daily life, she can stay at home all day on weekends, playing games and reading books, but also willing to travel with friends and even walk 10km a day.

Adam
Zhang
Video Marketer

Adam Zhang was born in Shanxi and graduated from the university with a degree in design. With years of professional training, he has mastered visual design skills and also has personal insights into art aesthetics. His graduation projects were even exhibited by the university!

He used to work as the head of video marketing for a real estate company in Nanjing and has rich experience in video production. At Nanjing Marketing Group, he is responsible for the creative implementation of ideas for the clients and the incubation of our in-house video marketing team.

Outside of the office, photography is his passion. He enjoys recording beautiful stories with his camera, brings different scenes and feelings with his images.