Nanjing Marketing Group is a bridge between China and the rest of the world.
Our 20-person team has the experience, structure and culture to help Western businesses rapidly scale up their revenues and/or sales leads in China.
With us, you would work with one of our 5-person cross-functional teams.
Each team has all the necessary skills to integrate with you and expand your marketing reach into China. We never stop innovating.
Each team is further supported by veterans with a decade or more of experience in writing, social marketing, search marketing, development and other areas.
Working with Tait and his team at Nanjing for many years I can say they run an indispensable service for Western companies seeking to promote themselves in the Chinese market, always helping the client to improve his effort with technical and strategic advice.
Our Core Values
Explore, Create, Discover.
We approach work with the mantra of "探索，创新，发现". It means "Explore, Create, Discover". We believe in non-stop innovation and data-based analysis. China is fast-paced and constantly evolving. We need room to do our work, and we need access to data from the client side. Is your company willing to charge into unknown territory faster than your competitors?
We believe in being truthful with our team members, clients and the consumers that see our marketing materials. The value of honesty is of special importance in China, where being truthful often conflicts with traditional cultural values of harmony and face and the modern Chinese mindset of making money regardless of ethics. In other words, Chinese marketing companies can be tricky - we aren't.
Respect consumers, clients and team members.
We expect mutual respect between all contacts at the client's company, Nanjing Marketing Group team members, and the consumers we both interact with. For any Western business, it's essential to respect Chinese consumers and their way of doing things. In 9/10 situations, you'll need to do things their way.
Work smart, not long.
Why do so many companies in the marketing industry work such long hours, even when evidence points to it reducing overall effectiveness? We work smart, with clear processes, regular work hours and Western management tools. Our team members receive new training every week. We avoid hourly billing as much as possible, in favour of flat monthly fees and performance bonuses. All Team members have a bonus structure tied to results.
Never stop cultural learning.
Each of our team members continuously strives to improve their understanding of other languages and cultures. We also help clients and newsletter readers understand Chinese culture.
Create enduring value.
In marketing, it can be tempting to go for a quick fix. Organizations can become unfocused. We seek to provide our clients with a marketing model and accompanying assets that will provide value well into the future.