Nanjing Marketing Group is a bridge between China and the world.
We believe in helping Chinese people gain convenient access to opportunities around the world, despite language & culture barriers.
Our 20-person team is able to rapidly build Chinese marketing solutions for Western businesses.
Since 2008, we've honed our team and processes to provide a comprehensive service for nimble SMEs that want to scale up quickly.
Explore, Create, Discover.
We approach work with the mantra of "探索，创新，发现". It means "Explore, Create, Discover". We believe in non-stop innovation and data-based analysis. China is fast-paced and constantly evolving. We need room to do our work, and we need access to data from the client side. Is your company willing to charge into unknown territory faster than your competitors?
We believe in being truthful with our team members, clients and the consumers that see our marketing materials. The value of honesty is of special importance in China, where being truthful often conflicts with traditional cultural values of harmony and face and the modern Chinese mindset of making money regardless of ethics. In other words, Chinese marketing companies can be tricky - we aren't.
Respect consumers, clients and team members.
We expect mutual respect between all contacts at the client’s company, Nanjing Marketing Group team members, and the consumers we both interact with. For any Western business, it's essential to respect Chinese consumers and their way of doing things. In 9/10 situations, you'll need to do things their way.
Work smart, not long.
Why do so many companies in the marketing industry work such long hours, even when evidence points to it reducing overall effectiveness? We work smart, with clear processes, regular work hours and Western management tools. Our team members receive new training every week. We avoid hourly billing as much as possible, in favour of flat monthly fees and performance bonuses. All Team members have a bonus structure tied to results.
Never stop cultural learning.
Each of our team members continuously strives to improve their understanding of other languages and cultures. We also help clients and newsletter readers understand Chinese culture.
Create enduring value.
In marketing, it can be tempting to go for a quick fix. Organizations can become unfocused. We seek to provide our clients with a marketing model and accompanying assets that will provide value well into the future.
Tait is from Edmonton, Canada, and first came in contact with Chinese language in high school. At that time, China was seen more as the world's factory, rather than as a source of consumers. We could say he saw the business potential, but that's only half-true. Really, he mostly just liked the opportunity to interact with people in a very different language and culture.
In 2002, Tait started his first online business while in school, buying video game accessories from China and reselling in North America. He later came to Nanjing as a study abroad student as part of his Bachelor of Commerce degree from University of Alberta. There he met his Nanjingese girlfriend, who is now his wife.
Since founding Nanjing Marketing Group in 2008, Tait has overseen more than 100 client projects. He has a broad range of marketing skills including strategy, digital analytics & team formation as well as search marketing, SEO & social marketing. He oversees partnerships and our team of account managers.
Tait also writes most of our blog content and popular weekly newsletter. He's been featured in CNN, BBC, ClickZ, PPCHero, Search Engine Journal, Tech in Asia, Quartz and other publications.
Tait splits his time between China and Canada. He lives with his wife and two daughters.
Originally from the northeastern province of Liaoning, Nara graduated from Nanjing Agricultural University with a major in biotechnology and has been connected with Nanjing ever since. Nara is a characteristic northeasterner - lively, optimistic, straightforward and humorous.
Before working at Nanjing Marketing Group, she ran social marketing campaigns for several of Nanjing’s larger real estate companies. She’s been working in social marketing since 2013.
She enjoys cooking, gaming and anime culture. On her time off, she likes to get cozy, make a fancy cake and play Overwatch with friends! She even met her husband from World of Warcraft.
Nara is a native to the online, gaming, mobile culture of Chinese youth. She leads our social marketing department, bringing fun and friendship to client social campaigns across industries.
Jessie comes from China’s famous ancient cultural capital Fengyang. She majored in business English at Wuhu Vocational College of Information Technology. Her first professional experience was in international trade, interacting with foreign clients daily.
In 2009 she entered the search engine marketing industry and has since accumulated much experience in Google AdWords and Baidu pay per click. She has run many large campaigns for Chinese health and insurance companies.
She spends much of her free time with her five-year-old daughter, making crafts and travelling.
Her friendly and blunt style of speech makes her a shoe-in for Nanjing Marketing Group culture. In 2016, her and Nanjing Marketing Group improved return-on-ad-spend in a Chinese SEM for one of the largest companies in the world.
Originally from Hunan Province, Cherry attained a Bachelor of Arts with a major in Chinese language and literature at Xi’an Polytechnic University. She’s developed her writing skills in a variety of fields including Chinese copywriting, WeChat article writing, brand name localization and English-to-Chinese website translation.
Prior to working for Nanjing Marketing Group, Cherry worked at an English training business as a content planner and copywriter.
Her strengths are curiosity and a thirst for knowledge. At Nanjing Marketing Group, she does the most demanding writing, which requires a strong understanding of the brand, industry and target customers.
She loves to travel, and has backpacked across Southeast Asia, Australia and USA.
Shane has a bachelor’s degree in business English from Nanjing University of Aeronautics and Astronautics.
Before joining Nanjing Marketing Group, he gained three years’ experience in fast-moving consumer goods trade between China, African and American countries. He's travelled to many countries, including Dubai, India and Poland.
At Nanjing Marketing Group, Shane guides clients through the brand localization process. He also advises new clients on how to get started in China.
Shane’s also a part-time English teacher. He teaches online and has also taught at several universities in Nanjing.
From Liu’an, Anhui province, Lillian graduated from Anhui University with a major in English.
Her patience and cross-cultural communication abilities have helped her with cross-border business throughout her career. She first worked as a project manager, promoting three English B2C websites.
She has worked as an account manager at Nanjing Marketing Group since 2013, advising clients on strategy and coordinating our team members. To date, she’s managed over 30 projects, including small and large businesses across many industries.
She spends her leisure time with her three-year-old son, playing games, reading, listening to music and exploring nearby natural scenic spots.
Shirley is a local Nanjing gal. She graduated from England’s De Montfort University with a major in Business Management and Finance. Her time in London was her first chance to make friends with people from all over the world.
After her studies, she worked in a local bank as a client manager. That’s where she learned to get close to customers. The old gramps and grannies from around the neighborhood often came by to chat - and do business.
At Nanjing Marketing Group, she has focused on leveraging social communities with the aim of having them do the marketing for the client. She's especially experienced with social marketing for universities. It’s easy for her to integrate with student communities and guide the conversation online. Outside of work, she loves to travel and do minor DIY home renovations. She goes traveling within Asia about once or twice a year.
Wiki comes from Poland and has a bachelor's degree in Sinology from Adam Mickiewicz University in Poznań. She completed Chinese language courses both at Tianjin Nankai University and Nanjing University. Apart from Chinese and English, she has also studied Spanish and Mongolian.
Before joining Nanjing Marketing Group, she ran marketing campaigns for a company in Poland and did an internship in one of the leading manufacturing companies in China, Chervon, which allowed her to broaden her knowledge about China, its people and the market.
At Nanjing Marketing Group, Wiki is responsible for our own marketing, including the newsletter and social media accounts. You can meet her on our Twitter and Facebook. Outside of work, she loves travelling! She has visited most of the European countries and is on her way to complete her Asian bucket list. She always carries a camera along and posts pictures on Instagram.