6 Core Services

Comprehensive Chinese SEM: Baidu, 360 & Sogou Pay Per Click Advertising

If you have anything to sell to Chinese Internet users, search marketing is a great way to start!

Nanjing Marketing Group provides a comprehensive search advertising service for all three of China's main search engines: Baidu, 360 & Sogou. We will optimize your campaign all the way from the keywords to the checkout process ensuring the highest possible return on investment.

We make use of a diverse international team that not only has expertise in Chinese search engine account operation, but also in marketing strategy, copywriting, landing page optimization and web analytics. Our bilingual pay per click account managers have years of experience managing pay per click advertising campaigns for Western companies in a wide variety of industries. Plus, as a full-service digital marketing agency, we can help you grow your campaign to include additional marketing channels as you grow.

PPC Optimization from Search to Purchase


Our SEM Capabilities

We've got you covered!

  • Keyword research
  • CRO advice
  • Ad creative writing
Account Setup
  • Fewer hassles. We've been doing foreign SEM account setup in China for over 10 years.
  • Own your account, no "locked" accounts.
  • Convenient payment methods - PayPal, credit card, wire transfer.
Analytics & Reporting
  • Search ads configured to pass data to Google Analytics, or other platform.
  • Advice on Google Analytics configuration to suit Chinese SEM.
  • Weekly reports shared via Dropbox. Customizable.
  • Keyword expansion & monitoring
  • Bid adjustment (manual or Adobe Media Optimizer)
  • Display network advertising
  • Remarketing
Related Services
  • Full-service landing page creation and hosting.
  • On-site SEO audit
  • Brand SEO
  • Customer service 

Clients Love Us

Nanjing Marketing Group specializes in serving Western clients. We run succesfful campaigns
for businesses in many different industries. Many of our clients are agencies themselves.

Here's what a couple of our clients say about us:

"Nanjing Marketing Group was relentlessly efficient in optimizing our SEM campaigns, always driving the CPA to new lows, without sacrificing quality. They were flexible, responsive, and we view them as a trusted extension of our marketing group."

SANDIA TRENT, VP of of Product Marketing, Bomoda

"Nanjing Marketing Group delivered a professional and efficient service while managing our CPC campaigns in what would have been a very problematic market to service remotely."

ANTHONY LEE, Digital Marketing Director, INTO

"Nanjing Marketing Group​ was instrumental in helping us navigate a complex CPC project and worked closely with us to optimize our results. They are an invaluable partner in our CPC marketing efforts."

AMBER TRENDELL, Marketing Director - International Programs, Autotask

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