This is meant to be the simplest possible introduction to web analytics. It simply explains what web analytics is, why you should use it and how to get started.
Definition: Web analytics is the analysis of how people interact with your website.
The most common reason to use web analytics is to make more money - lots of it!
Businesses can use web analytics to answer questions like:
With information on how people use your website, you can take action to improve the website and improve your marketing. That will result in higher profits.
This cannot be understated! Web analytics is extremely, massively, enormously important to making money online. Web analytics will let you know what works and what doesn't, so you can constantly improve your business.
Web analtyics platforms can commonly tell you 1) about your visitors, 2) how they arrived on your website and 3) what they do on your website.
About your visitors:
How they arrived on your website:
What they did on your website:
You first need to sign up for an account and install it on your website. This involves pasting a small amount of code on your website. The code is provided by the analytics platform that you sign up for.
You may also need to do some configuration within the analytics platform in order to get all the information you require. One common example is the configuration of "goals". A goal may be used to do things like track when users use your contact form or when they make a purchase on your website.
Google Analytics is the most commonly used web analytics platform. It has great features and is free. They provide instructions on how to get started.
If your website & marketing is done by others:
Google's Analytics Academy provides a great introductory video course.
Get setup with Google Analytics or another web analytics platform and simply play around. Go in there and try out all the different reports. This is most useful if you have data for a real business.
If you have a marketing agency do this for you, they should be able to determine what information you require and then build custom reports to suit your needs.