China Marketing Blog: Analytics

Why Tracking Your Baidu Keyword Rankings Is Important
This article shows how to keep track of your Baidu keywords results - after all the goal of SEO is to rank well for keywords that people search for. ... [read more]
WeChat Analytics Walkthrough (2017)
A concise overview of the analytics data available for WeChat official accounts via WeChat's management interface. ... [read more]
Why Use Web Analytics? - A Total Beginner's Introduction to Web Analytics
A Thorough Guide to Baidu Analytics (Baidu Tongji) - Updated in 2017
This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji or 百度统计. ... [read more]
3 Things That Baidu Analytics Does Better Than Google
Baidu Tongji (Analytics) launched some cool new tools this year that provide some functionality not available in Goo ... [read more]
How to Setup Tracking of Your Chinese Search Traffic in 5 Minutes: For G Analytics Users
If you have a website that receives search traffic from Chinese-language search queries as well as from search terms in other languages, it can be a hassle to find out how much of your search traff ... [read more]