Western brands have innate advantages of being associated with quality, creative, and original products. But these advantages must be allied with good ... [read more]
Not to talk about China Marketing just in theory, this time we carefully analyze a marketing strategy of the Beyond App in China. Learn what they did ... [read more]
Luckin Coffee became a hit in China basically overnight. They clearly want to become the Chinese Starbucks, but better. Read about their marketing str ... [read more]
Chinese consumers are famously untrusting of new brands. Using a 'brand trust profile' is a simple framework for figuring out how to win over their tr ... [read more]
Ten beginner tips on how to implement Weibo advertising the right way. Weibo's Fan Connect advertising platform can be a powerful marketing channel, b ... [read more]
As a consumer in both Canada & China, sometimes I come across Canadian brands that seem like they could be very successful in China. But why aren't the trying harder? ... [read more]
Anytime we work with a client that’s introducing something new to the Chinese market – be it a product, service, or in this case, a brand name – it’s essential that we validate our assumptions by getting feedback from our client’s target audience. Focus groups are a great tool in this regard.
... [read more]
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