China Marketing Blog: Branding

Chinese consumers are famously untrusting of new brands. Using a 'brand trust profile' is a simple framework for figuring out how to win over their tr ... [read more]
A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their brand names. ... [read more]
Ten beginner tips on how to implement Weibo advertising the right way. Weibo's Fan Connect advertising platform can be a powerful marketing channel, b ... [read more]
As a consumer in both Canada & China, sometimes I come across Canadian brands that seem like they could be very successful in China. But why aren't the trying harder? ... [read more]
Want to learn a bit about how brand names are used in China? How Western brands can localize for Chinese buyers? ... [read more]
Anytime we work with a client that’s introducing something new to the Chinese market – be it a product, service, or in this case, a brand name – it’s essential that we validate our assumptions by getting feedback from our client’s target audience.  Focus groups are a great tool in this regard.  ... [read more]
Last Friday I got an email from work telling me to wear an item of green clothing the following Monday. The reason? Well, because it was St Patrick’s Day of course.   Being British I duly obliged with the request, but it got me thinking about the marketing of festivals and public holidays in general. I’ve been living in China now for two and a half years and I know that the Chinese like to celebrate some of the Western traditional holidays. But I wanted to find out about the marketing of Chinese festivals.   The year of the horse ... [read more]