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Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture
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Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of
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We always ask our newsletter subscribers what they struggle with when it comes to Chinese digital marketing. Recently,
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For the past few weeks they’ve been everywhere. In elevators, WeChat Moments and website banners, online and offline.
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I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any new brand entering
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A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their
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Weibo's "Fan Connect" advertising platform is one of our favourite promotional channels nowadays. It's quite powerful,
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As a consumer in both Canada & China, sometimes I come across Canadian brands that seem like they could be very
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Want to learn a bit about how brand names are used in China? How Western brands can localize for Chinese buyers?
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