Why are many crypto projects doing nothing to promote themselves in China? This seems very odd to me because all these
Bilibili’s MAUs grew by a staggering 91% in the last quarter of 2020, reaching 202 million users. User engagement was
Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture
Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of
We always ask our newsletter subscribers what they struggle with when it comes to Chinese digital marketing. Recently,
For the past few weeks they’ve been everywhere. In elevators, WeChat Moments and website banners, online and offline.
I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any new brand entering
A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their
Weibo's "Fan Connect" advertising platform is one of our favourite promotional channels nowadays. It's quite powerful,
