China Marketing Blog: Customer behaviour

WeChat released a report on what changed in the mobile payment industry lately - the claim to reveal "little-known industry secrets". Dig in! ... [read more]
Chinese consumers are famously untrusting of new brands. Using a 'brand trust profile' is a simple framework for figuring out how to win over their tr ... [read more]
Have you ever wondered why Chinese people don't miss Facebook? I did. But I went to China, discovered WeChat and never looked back. Want to know why? ... [read more]
Results from a survey of one hundred Chinese students, along with insights and analysis. Covers students' challenges with language, culture, food, acc ... [read more]
Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to English corner. It’s the digital era now! ... [read more]