China Marketing Blog: Education Marketing

We talk with higher education experts about problems they face recruiting Chinese students and how to reshape the industry. ... [read more]
The post is brought to you by our guest author, Ivo Ganchev.   ... [read more]
An introduction of the most popular online radio platforms in China that can be also used for podcasting, especially in the education industry. ... [read more]
Results from a survey of one hundred Chinese students, along with insights and analysis. Covers students' challenges with language, culture, food, acc ... [read more]
A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their brand names. ... [read more]
In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program. ... [read more]
Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to English corner. It’s the digital era now! ... [read more]
This blog post is written by our lead social marketer Estrella Y ... [read more]
Baidu's Education platform Baidu Jiaoyu is an education platform where users can find both online education options and physical courses in Universities. ... [read more]
Due to the increase in the average income level of Chinese citizens, more and more Chinese people can now afford to study abroad. ... [read more]