China Marketing Blog

An introduction of the most popular online radio platforms in China that can be also used for podcasting, especially in the education industry. ... [read more]
When planning a marketing strategy for China market, it's good to know all the possible options. Live-streaming is definitely one of the latest market ... [read more]
What are the options for online payments in China? Learn more about the three major third-party payment gateways. ... [read more]
Have you ever wondered why Chinese people don't miss Facebook? I did. But I went to China, discovered WeChat and never looked back. Want to know why? ... [read more]
For many Chinese, English skills are essential for connecting with the world. ... [read more]
In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program. ... [read more]
Somebody asked me for some general advice on how to use social media for B2B marketing in China. ... [read more]
Ten beginner tips on how to implement Weibo advertising the right way. Weibo's Fan Connect advertising platform can be a powerful marketing channel, b ... [read more]
The 5 keys to success for implementing a Chinese-language marketing campaign, especially for digital marketing or market entry. ... [read more]
A guide to Sogou's various search ad formats, including brand-building ads, cost per click ads and extensions. ... [read more]