China Marketing Blog: How-to

How to Build a Podcast Following in China - An Interview With American Influencer Tyler Christler
An interview with an American who has a following of over 140 thousand podcast followers on Ximalaya, China's most popular podcasting platform. He exp ... [read more]
How to Monetize a Podcast in China with Ximalaya
Ximalaya is China's biggest podcasting platform and has several options for monetization. Users tend to be younger and are often willing to pay for co ... [read more]
How Should You Localize Your Website for the Chinese Market?
Here's an updated guide that answers all of the common questions we get about website localization and SEO in China. ... [read more]
Affiliate Marketing in China
Learn how affiliate marketing works in China. We talk about who's it suitable for and what to pay attention to. ... [read more]
What We Learnt Doing Live-Streaming In China?
Read about a lesson we learnt doing live-streaming in China. ... [read more]
China Marketing Q&A: How Can I Get My English Podcast Distributed on One of China’s Podcast Platforms?
An introduction of the most popular online radio platforms in China that can be also used for podcasting, especially in the education industry. ... [read more]
Introduction to Live-Streaming in China
When planning a marketing strategy for China market, it's good to know all the possible options. Live-streaming is definitely one of the latest market ... [read more]
Online Payments in China – A Guide for Foreign Companies
What are the options for online payments in China? Learn more about the three major third-party payment gateways. ... [read more]
What is WeChat? An Intro From On-The-Ground in China
Have you ever wondered why Chinese people don't miss Facebook? I did. But I went to China, discovered WeChat and never looked back. Want to know why? ... [read more]