China Marketing Blog: How-to

What We Learnt Doing Live-Streaming In China?
Read about a lesson we learnt doing live-streaming in China. ... [read more]
China Marketing Q&A: How Can I Get My English Podcast Distributed on One of China’s Podcast Platforms?
An introduction of the most popular online radio platforms in China that can be also used for podcasting, especially in the education industry. ... [read more]
Introduction to Live-Streaming in China
When planning a marketing strategy for China market, it's good to know all the possible options. Live-streaming is definitely one of the latest market ... [read more]
Online Payments in China – A Guide for Foreign Companies
What are the options for online payments in China? Learn more about the three major third-party payment gateways. ... [read more]
What is WeChat? An Intro From On-The-Ground in China
Have you ever wondered why Chinese people don't miss Facebook? I did. But I went to China, discovered WeChat and never looked back. Want to know why? ... [read more]
How to Build a Great Chinese ESL Website
For many Chinese, English skills are essential for connecting with the world. ... [read more]
The Complete List of Ways to Recruit Chinese International Students
In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program. ... [read more]
B2B Social Marketing in China - Beginner's Introduction
Somebody asked me for some general advice on how to use social media for B2B marketing in China. ... [read more]
Weibo Advertising: 10 Tips to Maximize Results
Ten beginner tips on how to implement Weibo advertising the right way. Weibo's Fan Connect advertising platform can be a powerful marketing channel, b ... [read more]
Chinese Marketing - 5 Keys to Success Learned From 200+ Campaigns
The 5 keys to success for implementing a Chinese-language marketing campaign, especially for digital marketing or market entry. ... [read more]