China Marketing Blog: How-to

In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program. ... [read more]
Somebody asked me for some general advice on how to use social media for B2B marketing in China. ... [read more]
Ten beginner tips on how to implement Weibo advertising the right way. Weibo's Fan Connect advertising platform can be a powerful marketing channel, b ... [read more]
The 5 keys to success for implementing a Chinese-language marketing campaign, especially for digital marketing or market entry. ... [read more]
A guide to Sogou's various search ad formats, including brand-building ads, cost per click ads and extensions. ... [read more]
A guide to the various ad formats on 360 Search engine, including ad extensions, Brand Express ads, text ads and image ads. ... [read more]
A full list of Baidu search ad types & ad formats, including default ads, text-link extensions, click-to-call buttons, Brand Zone and other formats. ... [read more]
Sina Weibo is one of the biggest and most popular social media platforms in China. It’soften called the “Chinese Twitter”, but it’s actually more versatile. ... [read more]
Very few clients come to us looking to advertise on niche platforms. They know about Weibo and about WeChat, which are great. ... [read more]