China Marketing Blog: How-to

Ten beginner tips on how to implement Weibo advertising the right way. Weibo's Fan Connect advertising platform can be a powerful marketing channel, b ... [read more]
The 5 keys to success for implementing a Chinese-language marketing campaign, especially for digital marketing or market entry. ... [read more]
A guide to Sogou's various search ad formats, including brand-building ads, cost per click ads and extensions. ... [read more]
A guide to the various ad formats on 360 Search engine, including ad extensions, Brand Express ads, text ads and image ads. ... [read more]
A full list of Baidu search ad types & ad formats, including default ads, text-link extensions, click-to-call buttons, Brand Zone and other formats. ... [read more]
Sina Weibo is one of the biggest and most popular social media platforms in China. It’soften called the “Chinese Twitter”, but it’s actually more versatile. ... [read more]
This post is by Stephanie Hu, social marketer at Nanjing Marketing Group. ... [read more]
When launching a social campaign on any platform, the toughest part can be getting the ball rolling. ... [read more]
Curious about what Baidu's pay per click interface looks like? ... [read more]