China Marketing Blog: How-to

You've probably heard this before: But is it really that simple?  Can a foreign business expect to reach a large number of Chinese people online just because China has such a huge population?     ... [read more]
Regardless of what market you’re trying to reach, more leads and sales is probably your ultimate benchmark for success.  But how you track progress towards these goals will vary somewhat based on the market you’re in.  After all, your target audience has its own unique preferences as consumers, and all of the various actions that you track on route to someone becoming a customer should reflect that.  Thus it’s imperative that you don’t use the exact same performance metrics for the China market as you do with the US or other markets.  Otherwise you’ll end up with a bunch of numbers that don’t tell the real story.  ... [read more]
  One of the most common questions we get from our readers is about what’s required to setup an account on Chinese search engines.  To make life easier, we’ve put everything you need to know into one simple image. ... [read more]
Anytime we work with a client that’s introducing something new to the Chinese market – be it a product, service, or in this case, a brand name – it’s essential that we validate our assumptions by getting feedback from our client’s target audience.  Focus groups are a great tool in this regard.  ... [read more]