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We’ve been involved in over 200 Chinese-language marketing projects for foreign companies. There’s definitely a pattern
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Sogou is the third most popular search engine in China. When it comes to ad formats, it tends to follow the lead of
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Last week we posted a guide to Baidu search ad formats, this week we have the same for 360.
For the most part, 360
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We get questions about this often, so here it is!
This is the full list of ad types you’ll find on China’s most popular
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Very few clients come to us looking to advertise on niche platforms. They know about Weibo and about WeChat, which are
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When launching a social campaign on any platform, the toughest part can be getting the ball rolling. Once you have
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Curious about what Baidu's pay per click interface looks like?
Check it out here!
The downloadable pdf shows images of
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This week we have a guest post from former Nanjing Marketing Group intern Guy Wing. Guy is an operations officer at
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You've probably heard this before:
But is it really that simple? Can a foreign business expect to reach a large
