China Marketing Blog: How-to

On 17 April Sina Weibo, ‘China’s Twitter’, floated on the US stock market. This was celebrated in China. ... [read more]
Last Friday I got an email from work telling me to wear an item of green clothing the following Monday. The reason? Well, because it was St Patrick’s Day of course.   Being British I duly obliged with the request, but it got me thinking about the marketing of festivals and public holidays in general. I’ve been living in China now for two and a half years and I know that the Chinese like to celebrate some of the Western traditional holidays. But I wanted to find out about the marketing of Chinese festivals.   The year of the horse ... [read more]