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Xiaohongshu has become one of the fastest-growing social e-commerce apps in China, winning over the hearts of young
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China is truly unlike anywhere else in the world. While it tries hard to modernize and keep up the pace with (if not
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“什么值得买?” (Shenme Zhide Mai) means “what is worth buying?” It’s abbreviated as “SMZDM" for short. How could you
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It was 20th May, of this year, and I found myself sitting across from the president of Club Med; the venerable holiday-
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“ In your view, is there any way for a small western brand without Chinese speaking staff to get into the Chinese e-
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In the first part of this series, we learned that western brands have intrinsic advantages in China, such as being
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Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past few weeks with
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A unicorn is defined as a startup company that is valued at more than a billion dollars. China now has around 164
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Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture
