China Marketing Blog: Marketing strategy

Chinese companies are quick-learners and they certainly keep up with overseas competitors. Unlike twenty years ago, it’s much more difficult now to wi ... [read more]
Bullet Messaging is the app that reportedly threatens WeChat’s prominence. It’s become the most downloaded app in China in just two weeks. But does it ... [read more]
China has created valuable startups faster than any other country over the past five years. China's unicorns are worth a combined US $628.4 billion. W ... [read more]
Luckin Coffee has challenged Starbucks's place on the market, or so media outlets say. What is Starbucks true standing in China? Learn more about thei ... [read more]
Google’s re-entry has been one of the most discussed topics lately. Google can win big, and that could result in a big change for marketing in China. ... [read more]
What does it take for a travel company to make over 100 million RMB in yearly revenue in China? Zanadu is a high-end travel service provider that win ... [read more]
Western brands have innate advantages of being associated with quality, creative, and original products. But these advantages must be allied with good ... [read more]
For China SEM, Baidu isn't the only search engine in town. 360 Search is performance-driven, targets different demographics and may even be cheaper. L ... [read more]
Mesut Özil already joined Douyin! Learn how you can use worldwide the most downloaded short-video app for your marketing campaign in China. ... [read more]
Read about a lesson we learnt doing live-streaming in China. ... [read more]