WeChat's mini-game Jump Jump draws a lot of attention having introduced in-game ads. Nike and McDonald's were the first brands to jump in. Find out ho ... [read more]
We chose four marketing campaigns launched for Chinese New Year we liked most. They are creative, smart and perfect for China's market. ... [read more]
When planning a marketing strategy for China market, it's good to know all the possible options. Live-streaming is definitely one of the latest market ... [read more]
Chinese consumers are famously untrusting of new brands. Using a 'brand trust profile' is a simple framework for figuring out how to win over their tr ... [read more]
I’ve had the chance to see a lot of different organizations expand their marketing reach to China, and I’ve carefully watched the different organizational structures they use. ... [read more]
