Mesut Özil already joined Douyin! Learn how you can use worldwide the most downloaded short-video app for your marketing campaign in China. ... [read more]
For China SEM, Baidu isn't the only search engine in town. 360 Search is performance-driven, targets different demographics and may even be cheaper. L ... [read more]
Luckin Coffee became a hit in China basically overnight. They clearly want to become a Chinese Starbucks, but better. Read about their marketing strat ... [read more]
WeChat's mini-game Jump Jump draws a lot of attention having introduced in-game ads. Nike and McDonald's were the first brands to jump in. Find out ho ... [read more]
We chose four marketing campaigns launched for Chinese New Year we liked most. They are creative, smart and perfect for China's market. ... [read more]
When planning a marketing strategy for China market, it's good to know all the possible options. Live-streaming is definitely one of the latest market ... [read more]
Chinese consumers are famously untrusting of new brands. Using a 'brand trust profile' is a simple framework for figuring out how to win over their tr ... [read more]
