China Marketing Blog: Marketing strategy

Mesut Özil already joined Douyin! Learn how you can use worldwide the most downloaded short-video app for your marketing campaign in China. ... [read more]
Read about a lesson we learnt doing live-streaming in China. ... [read more]
Luckin Coffee became a hit in China basically overnight. They clearly want to become the Chinese Starbucks, but better. Read about their marketing str ... [read more]
WeChat's mini-game Jump Jump draws a lot of attention having introduced in-game ads. Nike and McDonald's were the first brands to jump in. Find out ho ... [read more]
We chose four marketing campaigns launched for Chinese New Year we liked most. They are creative, smart and perfect for China's market. ... [read more]
The post is brought to you by our guest author, Ivo Ganchev.   ... [read more]
When planning a marketing strategy for China market, it's good to know all the possible options. Live-streaming is definitely one of the latest market ... [read more]
Chinese consumers are famously untrusting of new brands. Using a 'brand trust profile' is a simple framework for figuring out how to win over their tr ... [read more]
Somebody asked me for some general advice on how to use social media for B2B marketing in China. ... [read more]
So you’re entering the China market soon. Should you hire an in-house team to do the marketing or hire an agency? ... [read more]