China Marketing Blog: Marketing strategy

“Our target customers are fluent in English so we don’t plan to translate our content into Chinese.” ... [read more]
Inbound marketing usually involves the posting of content on other websites in order to promote a target business. The content will almost certainly contain a link back to the target business. ... [read more]
Last week I was interviewed by James Renouf for an upcoming audio book and one of the questions they asked me was something like, “What is the biggest mistake you see Western companies making in en ... [read more]
Google Maps and Google Places are massively popular across the world. ... [read more]
At Nanjing Marketing Group, we do a lot of PPC management, mostly for Baidu. A typical first email from a potential client of ours goes something like this: ... [read more]
In my job helping non-Chinese businesses promote their products and services in Mainland China I’ve come to realize some key differences between Western and Chinese Internet consumers. ... [read more]