China Marketing Blog: Marketing Strategy

How To Pick The Right Chinese Name For Your Company
Understand Baidu Display Advertising in 5 Minutes
What Have We Learned From The Taxi App Marketing War in China?
Why Use a Chinese Agency To Run a Baidu Pay Per Click Advertising Campaign?
Why Would Somebody Fluent in Chinese Make Purchases from English Sites?
“Our target customers are fluent in English so we don’t plan to translate our content into Chinese.” ... [read more]
The Inbound Marketer’s Guide to Link Evaluation
Inbound marketing usually involves the posting of content on other websites in order to promote a target business. The content will almost certainly contain a link back to the target business. ... [read more]
What Back Flips Taught Me About Internet Marketing in China
Last week I was interviewed by James Renouf for an upcoming audio book and one of the questions they asked me was something like, “What is the biggest mistake you see Western companies making in en ... [read more]
How Can Baidu Maps Help My Business?
Google Maps and Google Places are massively popular across the world. ... [read more]
PPC in China - Getting Your Ducks in a Row
At Nanjing Marketing Group, we do a lot of PPC management, mostly for Baidu. A typical first email from a potential client of ours goes something like this: ... [read more]