China Marketing Blog: Search Engine Marketing & Search Engine Optimization

We recently launched a new Baidu advertising service platform at BaiduAdvertising.com and we have received a lot of positive feedback. For foreign companies, one of the most troublesome things about advertising with Baidu is simply getting the account setup in the first place.   ... [read more]
I recently posted about Baidu account verification and I mentioned I'd follow up with an explanation of trust rank, called 信誉度 (xinyudu) by Baidu. Trust rank shows up for advertisers that have verified their accounts on Baidu's ad platform. As you can see in the image below, when you hover over the "V" icon of a paid search result, you can see a popup that shows the company info and the trust rank stars.   ... [read more]
Uh oh! Baidu is now making most existing Baidu pay per click customers jump through yet another hoop. Here's a translated excerpt from the official announcement: " ... [read more]