China Marketing Blog: Search Engine Marketing & Search Engine Optimization

I recently talked to somebody that had setup a new business and they wanted some guidance on this question: ... [read more]
Somebody recently asked me: "We are currently asking a freelancer to do English-to-Chinese translation on the content found on our main website. I wonder if SEO keyword research could be done now so that we can pass on the info to our translator so that he can keep in mind the various keywords he should use when translating the materials. Or is it more efficient to do this as well as rest of SEO when the Chinese website is up and running? ... [read more]
I found this question on Quora: “How does Baidu compares to Google when it comes to display ads rather than search ads?” Good question. ... [read more]
For people that don't yet know much about SEO, it must be a challenge to differentiate between all the different types of SEO service providers out there. ... [read more]
For an SEO project, it's important to check up on a regular basis and make changes where needed. For most projects, I do this on a weekly basis. ... [read more]
Last week I posted about how to generate a list of Chinese keywords for SEO purposes. Following up on that, I'd like to give some tips on how to evaluate that list of keywords. Which keywords should be used and which shouldn't?   ... [read more]
Somebody recently asked me how they should go about creating a list of potential keywords for their Chinese SEO campaign. ... [read more]
Somebody recently asked me: Would Baidu's advertising platform would be a good way to reach Chinese-reading Internet users based in Australia? ... [read more]
Inbound marketing usually involves the posting of content on other websites in order to promote a target business. The content will almost certainly contain a link back to the target business. ... [read more]
I’ve had more than a few potential clients of our Chinese SEO services ask me if we will guarantee ran ... [read more]