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We previously introduced four Chinese podcasting platforms and then followed up with a long post about monetizing
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We had several readers who contacted NMG following our previous post about distributing a podcast on Chinese platforms
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Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past few weeks with
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Did you know Chinese tourists are now the hottest demographic in the global travel industry? Why? Two reasons: China's
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Douyin (抖音 or Tik Tok) is the short-video app everyone seems to be talking about in the recent months- especially in
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For the past few months, we live-streamed our China marketing trainings on Yingke. We did it mostly for fun, to play
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A few years ago the idea of an unmanned store would sound like a sci-fi story. But not anymore. China’s giant, like
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We have posted before about many features that are incorporated into WeChat app. One of the latest is a mini-program
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Using KOLs for a brand promotion has become a very common form of marketing, especially in China. According to "2017
