China Marketing Blog

Have you ever wondered why Chinese people don't miss Facebook? I did. But I went to China, discovered WeChat and never looked back. Want to know why? ... [read more]
Somebody asked me for some general advice on how to use social media for B2B marketing in China. ... [read more]
This blog post is written by our lead social marketer Estrella Y ... [read more]
Recently, a well-known technology blogger Keso posted a WeChat moment, saying "the WeChat official accounts pay-to-read feature is a little bit late, but it's finally coming". ... [read more]
Ten beginner tips on how to implement Weibo advertising the right way. Weibo's Fan Connect advertising platform can be a powerful marketing channel, b ... [read more]
Sina Weibo is one of the biggest and most popular social media platforms in China. It’soften called the “Chinese Twitter”, but it’s actually more versatile. ... [read more]
This post is by Stephanie Hu, social marketer at Nanjing Marketing Group. ... [read more]
Our lead social marketer Estrella Yang has narrowed down 6 ... [read more]
When launching a social campaign on any platform, the toughest part can be getting the ball rolling. ... [read more]