China Marketing Blog: Social media

Mesut Özil already joined Douyin! Learn how you can use worldwide the most downloaded short-video app for your marketing campaign in China. ... [read more]
Read about a lesson we learnt doing live-streaming in China. ... [read more]
WeChat released a report on what changed in the mobile payment industry lately - the claim to reveal "little-known industry secrets". Dig in! ... [read more]
WeChat's mini-game Jump Jump draws a lot of attention having introduced in-game ads. Nike and McDonald's were the first brands to jump in. Find out ho ... [read more]
We chose four marketing campaigns launched for Chinese New Year we liked most. They are creative, smart and perfect for China's market. ... [read more]
An introduction of the most popular online radio platforms in China that can be also used for podcasting, especially in the education industry. ... [read more]
When planning a marketing strategy for China market, it's good to know all the possible options. Live-streaming is definitely one of the latest market ... [read more]
Have you ever wondered why Chinese people don't miss Facebook? I did. But I went to China, discovered WeChat and never looked back. Want to know why? ... [read more]
Somebody asked me for some general advice on how to use social media for B2B marketing in China. ... [read more]
This blog post is written by our lead social marketer Estrella Y ... [read more]