China Marketing Blog: Social media

WeChat released a report on what changed in the mobile payment industry lately - the claim to reveal "little-known industry secrets". Dig in! ... [read more]
WeChat's mini-game Jump Jump draws a lot of attention having introduced in-game ads. Nike and McDonald's were the first brands to jump in. Find out ho ... [read more]
We chose four marketing campaigns launched for Chinese New Year we liked most. They are creative, smart and perfect for China's market. ... [read more]
Have you ever wondered why Chinese people don't miss Facebook? I did. But I went to China, discovered WeChat and never looked back. Want to know why? ... [read more]
Somebody asked me for some general advice on how to use social media for B2B marketing in China. ... [read more]
This blog post is written by our lead social marketer Estrella Y ... [read more]
Recently, a well-known technology blogger Keso posted a WeChat moment, saying "the WeChat official accounts pay-to-read feature is a little bit late, but it's finally coming". ... [read more]
Ten beginner tips on how to implement Weibo advertising the right way. Weibo's Fan Connect advertising platform can be a powerful marketing channel, b ... [read more]
Sina Weibo is one of the biggest and most popular social media platforms in China. It’soften called the “Chinese Twitter”, but it’s actually more versatile. ... [read more]
This post is by Stephanie Hu, social marketer at Nanjing Marketing Group. ... [read more]