China Marketing Daily: 2017 Customer Trends Sum-Up And More
Welcome back after the Christmas break! Hope you had a wonderful time and you’re all ready to say farewell to 2017. As everyone’s still in the lazy mood, we’ll make it short. In this year’s last newsletter we talk about facial recognition taking over technology in China and some shopping trends among Millennials.
Things that changed this year and are important for your marketing in China? I’ll just say: live streaming, short videos and influencers. Those are three matters not to be overlooked. But you could read more here.
Just one more thing I wanted to share with you, before we get started! I don’t know how about you, but I tend to underestimate Chinese giants’ influence outside of the country. But last week I went to Taipei for Christmas break and I was overwhelmed by Alibaba’s presence there. A lot of small retailers, especially in touristic spots, offer Alipay payments (but just for Mainland’s users!). Also, the biggest Christmas market in Taipei was actually sponsored by Taobao.
The first "WeChat ID card" was issued in Guangzhou. It will replace regular IDs and be used for hotel registrations, travel ticket purchase and other service that require personal authentication. The system is based on facial recognition feature. It is first tested in Guangdong Province. Then it may spread in January next year. - Read more (English)
It definitely sounds like a very convenient option and actually a much safer one. This way you don’t have to worry about losing your precious ID anymore. On the other hand, there were quite a few stories about phone unable to tell apart Chinese people’s faces lately.
Following the launch of WeChat IDs, Tencent announced WeChat would be also used to file lawsuits electronically. The required documents and fees can be submitted through social media prosecution service platform. It uses character and face recognition system and will be integrated with WeChat ID card. - Read more (English)
Another feature you’ll need to use your face for? Money withdrawal. Agricultural Bank of China just announced 100,000 ATMs within China will be equipped with facial identification. All you’ll need to do is look at the camera and enter you phone number and you’re ready to go. The daily limit is 3,000 Yuan right now and two other banks have been launched the service as well. - Read more (Chinese)
Well, with Alipay and WeChat Pay around, not too many people use ATMs anymore. And, personally, I’m surely not the first one to try out the new service.
Chinese e-commerce giant JD officially entered a second-hand market with new brand “Paipai second-hand (拍拍二手)”. It helps sellers to set the price based on its automatic valuation system. Its two biggest competitors are Zhuanzhuan (转转) and Alibaba’s Xianyu (闲鱼), which accounted for more than 90% of the market. - Read more (English)
Alipay keeps promoting its joint online&offline retail. Due to the latest sales event, Alipay rewarded its users with offline red envelopes when the QR code was scanned to complete a payment transaction. As both sides could enjoy the reward, some stores decided to hide WeChat Pay QR codes, making the buyers use the Alipay code (in China you can usually choose which one you prefer). - Read more (Chinese)
It however encouraged some frauds to send encrypted QR codes. They pretended to send them via official Alipay account, which allowed them to get a commision from people signing up to the red envelope sales event. It was widely criticised as it clearly corresponds with the Chinese saying “stealing from the rich is not stealing”.
China’s popular apps are dedicated to creating a network to support police in search for missing people. Apps such as Jinri Toutiao and Alibaba’s Tuanyuan would send a push notification to people in the area where the missing person is suspected to be. Gaode Maps or Sina Weibo accounts are also used for support. - Read more (English)
According to the latest report, Chinese customers are willing to pay more for good quality or a popular brand. Also, they do much more research to compare prices and reviews before they decide to make a purchase. - Read more (Chinese)
Moreover, Millennials, who are the strongest shopping group in China, tend to use credit services like Huabei or Renxingfu a lot when shopping. It is an important part of their shopping experience and should not be overlooked by either offline or online retailers. - Read more (Chinese)
WeChat users went crazy about Christmas-themed profile pics last weekend. Many users got into the Christmas spirit and were tricked into posting “Please give me a Christmas hat @WeChat Official” on their WeChat Moments. They hoped their pic would have changed. It turned out to be a rumour, but WeChat and Tiantian P-Tu (天天P图) seized the moment and created mini apps to get the users such a picture. It’s yet another proof WeChat mini apps are getting more popular despite the cold welcome at the very beginning.- Read more (English)