China Marketing Blog

Chinese Mobile Internet User Demographics 2012

Samantha — Mon, 02/20/2012 - 11:10

As a follow up for the recent post I made about the types of mobile phones used in China, I’ve prepared some data on Chinese mobile Internet user demographics. The data is from the latest CNNIC report published in January 2012.

Gender Distribution of Chinese Mobile Internet Users

The proportion of male users rose from 57.7% to 58.1% over the past year.

Chinese Mobile Internet User Age Distribution

The largest user groups are still ages 10 to 19 and 20 to 29, but the proportion of users aged 30 to 49 has increased.Education Levels of Chinese Mobile Internet Users

Chinese Mobile Internet Users' Income Distribution

User income is increasing quickly.

Area Distribution of Chinese Mobile Internet Users

The urban-rural gap has actually grown.

Chinese Mobile Internet Usage Rates by Usage Type

Instant messaging is the most used function. Microblog use has exploded over the past year.






This is very useful material for diong makteting reasearch and making business plan for the cellphone. l like it .

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