China Marketing Blog

Pretty Graphs on Chinese Internet User Demographics, January, 2012

Tait Lawton — Wed, 01/18/2012 - 11:28

The CNNIC report for January 2012 came out, so I've updated my graphs to reflect the recent data. The data is up-to-date as of the end of December, 2011.

Highlights:

  • There are now 513 million Intenet users in China, 56 million more than last year. That's about the same as the total population of USA, Canada, Australia, Germany and the UK.
  • There are 356 million mobile Internet users in China. 69% of China's Internet users use mobile devides to access the Internet.
  • There are 136 million rural Chinese Internet users.
  • Users spend an average of 18.7 hours online per week.
  • The percentage of users that use the Internet for news decreased from 77.2% to 71.5%.
  • There are now 194 million online shoppers in China. (Check out our recent post on TMall).
  • 49% of China's Internet Users are microbloggers.
  • There are now 407 million search engine users in China.

The Number of Chinese Internet Users from 1998 to 2012

 

Chinese Internet user gender distribution trends until 2012.

 

Chinese Internet user age distribution trends up to 2012

 

Chinese Internet user education levels graph

 

The average time a Chinese Internet user spends online per week

 

The total time all Chinese Internet users spent online per year from 1998 to 2012.

 

 Devices that Chinese Internet users to access the Internet

 

Chinese Internet usage place of access

 

Chinese Internet user income distribution trends from 1998 to 2012.

 

Chinese Internet usage by application

 

Trends for the usage of financial Internet applications in China

 

Trends for what Chinese Internet users use to communicate over the Internet

 

Total number of Chinese Internet users that use microblogs, search engines and other categories of web applications.

 

I'll be posting some data specific to mobile Internet users soon. If interested, subscribe if you haven't already.

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Comments

Awesome graphs! Thank you!

Thanks. :)

Brilliant graphs. It is good to see some up to date information on the internet.

Thanks Gary. We'll update this one again sooner-or-later too. :)