It’s Wiki here. This week we talk about Chinese people’s reactions to McDonald’s Szechuan sauce, Alibaba’s efforts to grasp even more market share and Chinese brands wasting marketing opportunities.
We have posted before about many features that are incorporated into WeChat app. One of the latest is a mini-program function. It’s an excellent way of making sure its users won’t ever leave the app. It was not very welcomed right after it was introduced last year, but now many brands create their own mini-websites and mini-stores to make sure they don’t miss out on the trend. The mini-programs indeed make a user experience quite pleasant.
This week we talk about China-US trade war, American universities cutting down on Chinese students, Kim Jong-Un’s visit to China and what’s trending on social media.
Also, we’re on the hunt for two new full-time team members.
This week we talk about Chinese millionaires fleeing the country, paid video subscriptions growing stronger and WeChat official account updates.
This week we talk about Chinese women. #MeToo was indeed trending in China, but has the empowerment movement really reached China yet? Also for the trends, read about the Chinese government’s Two Sessions (两会 lianghui). Hurry up, they are quickly being censored!
This week we talk about 两会 (lianghui - the annual plenary sessions), Nike’s huge investment in social media ad and recent policies.
Using KOLs for a brand promotion has become a very common form of marketing, especially in China. According to "2017 Digital Marketing Trends Report", 72% of brands’ executives increased social marketing investments in 2017, of which 63% was directed into KOL promotion.
This week we sum up Chinese New Year’s numbers and talk about trends among Chinese customers - travellers and Zillennials, for example. Keep reading if you also want to know which Chinese companies decided to cooperate to make user’s experience even more ‘ultimate’.
Och, there’s a quick survey at the end of the newsletter - we’d love to know what to improve!
Chinese New Year is a very busy time for both domestic and international brands. For some industries, like travel industry, for example, it starts as early as two or three months ahead. Clothing brands roll out their holiday campaigns a bit later, a few weeks before the festival. In order to draw customers attention, every year they must be more and more creative, especially because Chinese customers have become very demanding. Moreover, Chinese giants, like Alibaba or Tencent, have gone mad making up new ways to integrate offline and online shopping experience.