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  • About
  • Solutions

    • B2B Marketing

      Drive quality leads with an end-to-end Chinese B2B marketing solution.


    • Education Marketing

      Drive applications and control your school's brand online.


    • Tactics?

      To learn about the many methods we use, check China Digital Marketing 101.

    Stay
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  • Using Email for B2B Communications in China
    This is one edition of our ten-piece B2B marketing email course. The way we use email for marketing in China is a bit
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  • Top 10 Chinese B2B Marketing Tactics for 2021
    Now more than ever Chinese businesses are looking for something to improve their results. The Chinese economy is
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  • 11 Ways to Use WeChat for Student Recruitment in China
    It's university application season again, which means that students are busy preparing and the universities are busy
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  • How to Use Weibo for China Marketing (2021)
    Sina Weibo, commonly known just as Weibo, is often compared to Twitter. It did start out as a similar platform but has
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  • The 2021 Guide to WeChat Official Account Setup
    With over a billion users, WeChat is the most popular social platform in China. If you want to get your brand on WeChat
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  • Chinese ICP License Guide (How to Host Your Website in...
    Applying for an ICP license is important for any foreign company that wants to host a website or app in China. What you
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  • Baidu Pay-Per-Click Search Advertising Guide
    Baidu is by far the most-used search engine in China, with 72% of the market. Its mobile app has 544 million users, but
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  • 7 Ways to Improve Your China Video Conferences
    So, you’re starting to do video calls with China, are you?  I’ve been working remotely since 2008. During that time, I’
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  • How to Write Great WeChat Articles
    For most WeChat marketing campaigns, the key is to create great articles. If your target audience finds your articles
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  • Baidu SEO Basics: How To Optimize Your Website To Get Free...
    This post is for anybody that knows next-to-nothing about search engine optimization (SEO). I’m going to introduce:
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  • What Is Toutiao? (Chinese Social News Platform)
    It’s been about two years since I had Toutiao on my phone, but I gave it another try this week. I’ve got to say that it
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  • Advertising on Zhihu - All You Need To Know (2020)
    I’ll cut straight to the point: Zhihu is China’s most popular Q&A platform, and it’s time you consider it for
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