Sogou is the third most popular search engine in China. When it comes to ad formats, it tends to follow the lead of Baidu.
Sogou’s default format includes a title and 2 description lines.
The length of the title is limited up to 50 characters. Each description line is limited to 80 characters.
Last week we posted a guide to Baidu search ad formats, this week we have the same for 360.
For the most part, 360 follows whatever Baidu does, but there are a few differences.
We get questions about this often, so here it is!
This is the full list of ad types you’ll find on China’s most popular search engine, Baidu. And, we’re going to follow up with similar posts for 360 and Sogou soon.
Sina Weibo is one of the biggest and most popular social media platforms in China. It’soften called the “Chinese Twitter”, but it’s actually more versatile.
With more than 600 million users and 200 million monthly active users, Weibo is one of our top recommended platforms for clients.
So I watched this speech that Neil Gaiman gave. I loved this one part in particular:
After Baidu’s recent troubles, they’ve updated their ad format in a pretty major way.
There used to be many more ad spots, and now there’s only 4. All 4 spots are up top, and no ads are shown in the right-side bar.
The old ones used to look like this:
Baidu's Education platform Baidu Jiaoyu is an education platform where users can find both online education options and physical courses in Universities. Results from Baidu Jiaoyu are also shown in Baidu's regular search results pages.
From an advertiser’s perspective, Baidu Jiaoyu is a chance to show educational ads in a structured format.
When users search on Baidu for educational topics, they might see a section of results from jiaoyu.baidu.com
This post is by Stephanie Hu, social marketer at Nanjing Marketing Group. 
Very few clients come to us looking to advertise on niche platforms. They know about Weibo and about WeChat, which are great. But a good portion of our day-to-day Chinese social marketing work is actually done on platforms that the Western marketer has never heard about.
Our lead social marketer Estrella Yang has narrowed down 6 WeChat features she believes small businesses must understand. She teamed up with Georgia Cassidy, a marketing student at the University of Auckland, who has written up the following insights for Western businesses looking to get their WeChat account off the ground in China…
When launching a social campaign on any platform, the toughest part can be getting the ball rolling. Once you have followers, it gets easier-and-easier to spread the word by expanding on your existing network.
Estrella Yang, our lead social marketer, has prepared the following tips for you, and I've 'Englishified' them.
