China Marketing Blog

Chinese Podcast Marketing: An Introduction to Lizhi FM

This post is by Stephanie Hu, social marketer at Nanjing Marketing Group.



Very few clients come to us looking to advertise on niche platforms. They know about Weibo and about WeChat, which are great. But a good portion of our day-to-day Chinese social marketing work is actually done on platforms that the Western marketer has never heard about.

WeChat for Newbies: The 6 Features You Need To Know

Our lead social marketer Estrella Yang has narrowed down 6 WeChat features she believes small businesses must understand. She teamed up with Georgia Cassidy, a marketing student at the University of Auckland, who has written up the following insights for Western businesses looking to get their WeChat account off the ground in China…

Starting WeChat: How To Get The First 500 Followers

When launching a social campaign on any platform, the toughest part can be getting the ball rolling. Once you have followers, it gets easier-and-easier to spread the word by expanding on your existing network. 

Estrella Yang, our lead social marketer, has prepared the following tips for you, and I've 'Englishified' them.

Brand Name's in China's Grocery Stores - A Visual Tour

Want to learn a bit about how brand names are used in China? How Western brands can localize for Chinese buyers?

Seven of us NMGers took a tour of a local grocery store, and here is what we saw.

First thing to know - almost all brands in the grocery store have both Chinese and English names.


Gillette uses the Chinese name 吉列 (Ji Lie).

Gillette (吉列).jpg

Baidu Paid Search Platform Crash Course - PDF Download

Curious about what Baidu's pay per click interface looks like?

Check it out here!

The downloadable pdf shows images of Baidu's browser-based SEM management interface with English translations, as well as some tips on how to go about your Baidu pay per click advertising.

Building Your China Marketing Team: Part 2 - Goal Setting

Last week I posted about how successful marketing managers view marketing as an investment rather than an expense. If you haven’t read it yet, I advise you check it out first.

This week it’s time to take a look at another extremely important part of setting up your China marketing team to be successful: goal setting.

It’s essential to set the right goals, and focus the whole team on them.

Great Time at the ClickZ Live 2015 Conference in Shanghai


It's been a week or so since our team attended the ClickZ Live 2015 conference in Shanghai.  Now that we’ve had a little time to decompress, I figured I'd write a few words about the conference for any readers that may be interested in attending a ClickZ event in the future.