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“Here is something I'd love to hear your thoughts about: Our company offers car rental services and a good chunk of
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In the first part of this series, we learned that western brands have intrinsic advantages in China, such as being
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Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past few weeks with
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A unicorn is defined as a startup company that is valued at more than a billion dollars. China now has around 164
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In short, manually translate all key pages into Mandarin Chinese written in Simplified Chinese script, the universal
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Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture
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Google is reportedly in the process of re-entering the Chinese market. The American tech giant has been developing a
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Did you know Chinese tourists are now the hottest demographic in the global travel industry? Why? Two reasons: China's
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Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of
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If you ever wondered if it’s possible to promote your products in China using channels established by other people,
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Of the Western companies that contact us with questions about search engine marketing in China, it seems about 95% of
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Douyin (抖音 or Tik Tok) is the short-video app everyone seems to be talking about in the recent months- especially in
