We get asked that a couple times a week. While the response can vary based on the situation, there are a few points that are common to almost every SEM campaign we do.
The post is brought to you by our guest author, Marcus Pentzek.
If you are working on your SEO for Baidu you will need to think how Baidu drives traffic to a website.
Saying China is moving towards becoming a cashless society is stating the obvious – I’ve mentioned how highly appreciated the WeChat Wallet feature is in my last blog post. A couple of weeks ago I’d have said the subway station was one of few places left where you had to use either coins or banknotes – but UnionPay’s just been launching a new app for a subway system and all you’ll soon need to do is scanning a QR code. China’s been changing constantly, leaving no space for those who drag their feet.
When I first arrived in China all I expected WeChat to be was a Chinese version of Facebook – a place to connect with friends, chat, share pictures, etc. Little did I know it would be so much more than a social platform.
For many Chinese, English skills are essential for connecting with the world. Since English language learners have different skill levels and goals, schools should find it tough to provide a one-fits-all service. This has resulted in a variety of ESL training methods.
The majority of foreign ESL companies already have qualified teachers, so what’s the next step for them to enter the Chinese market? Building a website! I’ll teach you the basics of creating a website that Chinese learners will love.
WeChat Official Account admins have access to a range of data on user behaviour and content views. While it's considerably less than you can receive with Google Analytics, Baidu Tongji and other web analytics tools, it's still very useful.
WeChat's analytics dashboard is part of the Official Account management area.
China is the world’s largest source of international students. Over half a million enroll in foreign higher education institutions each year.
In our education marketing work, we get the chance to interact with thousands of students every month. We know that they face some major challenges. Not only in study itself, but also with friendships, culture and life. They also face challenges in the application process.
A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their brand names. When some students graduate from a famous foreign college, their neighbors and relatives back home may think they merely graduated from a diploma mill. Why? Because of a poor Chinese name translation.