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We had several readers who contacted NMG following our previous post about distributing a podcast on Chinese platforms
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It was 20th May, of this year, and I found myself sitting across from the president of Club Med; the venerable holiday-
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“ In your view, is there any way for a small western brand without Chinese speaking staff to get into the Chinese e-
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In the August 7th, 1982 edition of the New York Times, there was printed a flashy headline: CULTURE OF JAPAN BLOSSOMING
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“Here is something I'd love to hear your thoughts about: Our company offers car rental services and a good chunk of
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In the first part of this series, we learned that western brands have intrinsic advantages in China, such as being
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Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past few weeks with
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A unicorn is defined as a startup company that is valued at more than a billion dollars. China now has around 164
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In short, manually translate all key pages into Mandarin Chinese written in Simplified Chinese script, the universal
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Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture
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Google is reportedly in the process of re-entering the Chinese market. The American tech giant has been developing a
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Did you know Chinese tourists are now the hottest demographic in the global travel industry? Why? Two reasons: China's
