Student recruitment seems to be one of the only fields that hasn’t been revolutionized by the Internet yet.
As a 20+ year veteran of the International student recruitment field told me:
“Universities are the dinosaurs of marketing… It’s insane! They can’t track anything… They don’t have the concept of marketing…
The post is brought to you by our guest author, Ivo Ganchev.
“I have a podcast / audio show I would like to get distributed in China, hopefully on one of these platforms: Koala, Lizhi, Ximalaya or Qingting.fm. Do you think you could get my show on one of these? What would be the price?”
Mike (let’s give the person a name)
Answer by Shane Chen, our marketing consultant:
It seems like most search marketers outside of China have heard that Baidu is “the Google of China”. And sometimes they’ve heard of 360 Search and Sogou too.
But I haven’t met many that have heard of Shenma Search.