China Marketing Blog

Brand Name's in China's Grocery Stores - A Visual Tour

Want to learn a bit about how brand names are used in China? How Western brands can localize for Chinese buyers?

Seven of us NMGers took a tour of a local grocery store, and here is what we saw.

First thing to know - almost all brands in the grocery store have both Chinese and English names.

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Gillette uses the Chinese name 吉列 (Ji Lie).

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Baidu Paid Search Platform Crash Course - PDF Download

Curious about what Baidu's pay per click interface looks like?

Check it out here!

The downloadable pdf shows images of Baidu's browser-based SEM management interface with English translations, as well as some tips on how to go about your Baidu pay per click advertising.

Building Your China Marketing Team: Part 2 - Goal Setting

Last week I posted about how successful marketing managers view marketing as an investment rather than an expense. If you haven’t read it yet, I advise you check it out first.

This week it’s time to take a look at another extremely important part of setting up your China marketing team to be successful: goal setting.

It’s essential to set the right goals, and focus the whole team on them.

Great Time at the ClickZ Live 2015 Conference in Shanghai

 

It's been a week or so since our team attended the ClickZ Live 2015 conference in Shanghai.  Now that we’ve had a little time to decompress, I figured I'd write a few words about the conference for any readers that may be interested in attending a ClickZ event in the future. 

China Digital Marketing for Western Businesses – The Definitive Introduction

China Digital Marketing for Western Businesses Overview

You've probably heard this before:

But is it really that simple?  Can a foreign business expect to reach a large number of Chinese people online just because China has such a huge population?    

Why Your Global Digital Marketing KPIs Don’t Fit the China Market – And How to Fix Them

Computer with Google Analytics

Regardless of what market you’re trying to reach, more leads and sales is probably your ultimate benchmark for success. 

But how you track progress towards these goals will vary somewhat based on the market you’re in.  After all, your target audience has its own unique preferences as consumers, and all of the various actions that you track on route to someone becoming a customer should reflect that. 

Thus it’s imperative that you don’t use the exact same performance metrics for the China market as you do with the US or other markets.  Otherwise you’ll end up with a bunch of numbers that don’t tell the real story. 

Five Takeaways from China’s Largest Digital Marketing Conference

ad:tech China 2015 brought together digital marketing experts from around the world for two days of talks, workshops, and networking.  And eating – the food was great. 

This was Nanjing Marketing Group’s first time attending an ad:tech event, so we thought it’d be cool to share a few of our key takeaways, some of which are China-specific while others are more general.