China Marketing Blog

Should You Advertise on Sogou or Baidu?

Baidu vs. Sogou for Advertisers

Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market share to smaller competitors, particularly 360 Search and Sogou (搜狗).  While Sogou has been around since 2004, it wasn’t until recent years that it really started to take a bite out of Baidu’s search traffic: 

Infographic - Tmall Double 11 Sales Day 24-hour Statistics

Alibaba logo

In November Alibaba held its annual shopping festival. Singles Day or Double 11 as it’s known in China is now the online shopping event of the year beating America’s Cyber Monday into a distant second.

What Is The Difference Between WeChat Public Accounts?

WeChat start screen

As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY.

China Marketing Options for Businesses That Don’t Have a Chinese Business Unit, in One Simple Table

Foreign brands in China

Don’t have a business in China? Wondering what your limitations are? Wondering if it’s worth it to setup a business entity in China?

These are very common questions for small and mid-sized companies looking to crack the Chinese market, but it can be tough to get the correct information.

Here’s the quickest overview I can provide:

5 Differences Between Chinese and Western Website Design

Chinese designer

Have you ever looked at a Chinese website before? If not take a look at sina.com.cn. It’s a popular infotainment website used by Chinese communities all over the world.

It covers news, entertainment, games, blogs and microblogging and features a QR code. How would you describe the design of this website?

The Problems With Hosting a Website in China

Chinese netizens fixing a problem on the computer

There is a lot of misinformation on the web about hosting a website in China. Information about Chinese hosting by ‘experts’ based in countries outside of China seems to be the norm.

Common misinformation I read includes things like:

How To Apply For An ICP License In China

Beian ICP information page

Applying for an ICP license is important for any foreign company that wants to establish a China-based website to build its business or do e-commerce in China.

Everything You Ought to Know About Singles Day

11.11 advert

Singles Day is the biggest shopping day in China. It is even bigger than America’s huge online discount shopping fest Cyber Monday. But what do marketers need to know about Singles Day in China?

How To Optimize Your Website For Baidu

Baidu logo

One of the most common queries we get at Nanjing Marketing Group concerns Baidu Search Engine Optimization. It seems that there are plenty of Western marketers out there that want to understand how to optimize for Baidu.

A Simple Guide To Advertising On Youku

Youku logo

China has a unique online television (OTV) content ecosystem unlike any other market in the world. Nearly all branded content (both foreign and domestic) is available online through multiple OTV platforms, such as Youku Tudou, iQiyi, Sohu, and Tencent.