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I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any new brand entering
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Question: “What do we need to do to launch a successful Baidu search engine marketing campaign?”
We get asked that
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The post is brought to you by our guest author, Marcus Pentzek.
If you are working on your SEO for Baidu you will
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Saying China is moving towards becoming a cashless society is stating the obvious – I’ve mentioned how highly
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When I first arrived in China all I expected WeChat to be was a Chinese version of Facebook – a place to connect with
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For many Chinese, English skills are essential for connecting with the world. Since English language learners have
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WeChat Official Account admins have access to a range of data on user behaviour and content views. While it's
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China is the world’s largest source of international students. Over half a million enroll in foreign higher education
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A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their
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In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships.
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Somebody asked me for some general advice on how to use social media for B2B marketing in China.
I’ll answer that here
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Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to
