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Here's a list: KFC, Nike, BMW, Apple, Levi's, Microsoft, and Starbucks; what unites them? Not only are they examples of
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If you ever wondered if it’s possible to promote your products in China using channels established by other people,
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Of the Western companies that contact us with questions about search engine marketing in China, it seems about 95% of
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Douyin (抖音 or Tik Tok) is the short-video app everyone seems to be talking about in the recent months- especially in
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Some time ago we decided the pictures on our website deserved a makeover – they hadn’t been changed for years. Over
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We always ask our newsletter subscribers what they struggle with when it comes to Chinese digital marketing. Recently,
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For the past few months, we live-streamed our China marketing trainings on Yingke. We did it mostly for fun, to play
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If you're planning to enter the Chinese e-commerce market, should you consider using a standalone website based on
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For the past few weeks they’ve been everywhere. In elevators, WeChat Moments and website banners, online and offline.
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A few years ago the idea of an unmanned store would sound like a sci-fi story. But not anymore. China’s giant, like
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We have posted before about many features that are incorporated into WeChat app. One of the latest is a mini-program
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Using KOLs for a brand promotion has become a very common form of marketing, especially in China. According to "2017
