China Marketing Blog

Chinese Consumers Don’t Trust New Brands, Here’s How to Win Them Over

I think Chinese consumers are highly untrusting of new brands. I think that it’s essential for any new brand entering China to assume that it will be tough to pick up customers unless they can build that trust.

When I express that opinion to people experienced with marketing in China, they always agree. Yet Western marketers usually disagree with me.

China SEM Campaign Pre-launch Checklist


Question: “What do we need to do to launch a successful Baidu search engine marketing campaign?”


We get asked that a couple times a week. While the response can vary based on the situation, there are a few points that are common to almost every SEM campaign we do.

Why Tracking Your Baidu Keyword Rankings Is Important

The post is brought to you by our guest author, Marcus Pentzek.


If you are working on your SEO for Baidu you will need to think how Baidu drives traffic to a website.

Online Payments in China – A Guide for Foreign Companies

Saying China is moving towards becoming a cashless society is stating the obvious – I’ve mentioned how highly appreciated the WeChat Wallet feature is in my last blog post. A couple of weeks ago I’d have said the subway station was one of few places left where you had to use either coins or banknotes – but UnionPay’s just been launching a new app for a subway system and all you’ll soon need to do is scanning a QR code. China’s been changing constantly, leaving no space for those who drag their feet.

What is WeChat? An Intro From On-The-Ground in China

When I first arrived in China all I expected WeChat to be was a Chinese version of Facebook – a place to connect with friends, chat, share pictures, etc. Little did I know it would be so much more than a social platform.

How to Build a Great Chinese ESL Website

For many Chinese, English skills are essential for connecting with the world. Since English language learners have different skill levels and goals, schools should find it tough to provide a one-fits-all service. This has resulted in a variety of ESL training methods.

The majority of foreign ESL companies already have qualified teachers, so what’s the next step for them to enter the Chinese market? Building a website! I’ll teach you the basics of creating a website that Chinese learners will love.


WeChat Analytics Walkthrough (2017)


WeChat Official Account admins have access to a range of data on user behaviour and content views. While it's considerably less than you can receive with Google Analytics, Baidu Tongji and other web analytics tools, it's still very useful.


Logging In

WeChat's analytics dashboard is part of the Official Account management area. 

Survey of 100 Chinese International Students: Challenges Faced During Study Abroad

China is the world’s largest source of international students. Over half a million enroll in foreign higher education institutions each year.

In our education marketing work, we get the chance to interact with thousands of students every month. We know that they face some major challenges. Not only in study itself, but also with friendships, culture and life. They also face challenges in the application process.

Chinese Names for Foreign Universities – What Can Go Wrong?

A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their brand names. When some students graduate from a famous foreign college, their neighbors and relatives back home may think they merely graduated from a diploma mill. Why? Because of a poor Chinese name translation.

The Complete List of Ways to Recruit Chinese International Students

In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships. When I first studied abroad in Nanjing, I went through an exchange program.

But nowadays, there’s a growing number of options for student recruitment available. From social marketing to live-streaming to study portal websites. I’m going to list them all here!

This is the one and only list you’ll need. As we find and test new methods, we’ll update the list, so bookmark it. If we’re missing something, contact us and we’ll add it.