China Marketing Blog

China Digital Marketing 101

Welcome to the Nanjing Marketing Group blog!  To make life easier for new readers, we've provided a few recommendations on where to get started: 

Setting Up a PPC Account on ANY of China's Major Search Engines, In One Simple Image

 How to setup Chinese search engine marketing account

One of the most common questions we get from our readers is about what’s required to setup an account on Chinese search engines.  To make life easier, we’ve put everything you need to know into one simple image.

5 Reasons Chinese Wiki Pages are Awesome for Marketing Your Business

We often get questions about the fastest way for foreign businesses to increase their visibility on Chinese search engines. Everyone knows pay-per-click advertising will get your business exposure on SERPs, but what if you want more presence organically without having to wait for your SEO work to kick in?  

Simple: create a Chinese wiki page for your business. Below are five reasons Chinese wiki pages are awesome for marketing. 

How Focus Groups Can Help You Pick the Perfect Chinese Brand Name

Chinese language focus group

Anytime we work with a client that’s introducing something new to the Chinese market – be it a product, service, or in this case, a brand name – it’s essential that we validate our assumptions by getting feedback from our client’s target audience.  Focus groups are a great tool in this regard. 

Should You Advertise on Sogou or Baidu?

Baidu vs. Sogou for Advertisers

Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market share to smaller competitors, particularly 360 Search and Sogou (搜狗).  While Sogou has been around since 2004, it wasn’t until recent years that it really started to take a bite out of Baidu’s search traffic: 

Infographic - Tmall Double 11 Sales Day 24-hour Statistics

Alibaba logo

In November Alibaba held its annual shopping festival. Singles Day or Double 11 as it’s known in China is now the online shopping event of the year beating America’s Cyber Monday into a distant second.

What Is The Difference Between WeChat Public Accounts?

WeChat start screen

As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY.

China Marketing Options for Businesses That Don’t Have a Chinese Business Unit, in One Simple Table

Foreign brands in China

Don’t have a business in China? Wondering what your limitations are? Wondering if it’s worth it to setup a business entity in China?

These are very common questions for small and mid-sized companies looking to crack the Chinese market, but it can be tough to get the correct information.

Here’s the quickest overview I can provide:

5 Differences Between Chinese and Western Website Design

Chinese designer

Have you ever looked at a Chinese website before? If not take a look at sina.com.cn. It’s a popular infotainment website used by Chinese communities all over the world.

It covers news, entertainment, games, blogs and microblogging and features a QR code. How would you describe the design of this website?

The Problems With Hosting a Website in China

Chinese netizens fixing a problem on the computer

There is a lot of misinformation on the web about hosting a website in China. Information about Chinese hosting by ‘experts’ based in countries outside of China seems to be the norm.

Common misinformation I read includes things like: