China Marketing Blog

China Digital Marketing for Western Businesses – The Definitive Introduction

China Digital Marketing for Western Businesses Overview

You've probably heard this before:

But is it really that simple?  Can a foreign business expect to reach a large number of Chinese people online just because China has such a huge population?    

Why Your Global Digital Marketing KPIs Don’t Fit the China Market – And How to Fix Them

Computer with Google Analytics

Regardless of what market you’re trying to reach, more leads and sales is probably your ultimate benchmark for success. 

But how you track progress towards these goals will vary somewhat based on the market you’re in.  After all, your target audience has its own unique preferences as consumers, and all of the various actions that you track on route to someone becoming a customer should reflect that. 

Thus it’s imperative that you don’t use the exact same performance metrics for the China market as you do with the US or other markets.  Otherwise you’ll end up with a bunch of numbers that don’t tell the real story. 

Five Takeaways from China’s Largest Digital Marketing Conference

ad:tech China 2015 brought together digital marketing experts from around the world for two days of talks, workshops, and networking.  And eating – the food was great. 

This was Nanjing Marketing Group’s first time attending an ad:tech event, so we thought it’d be cool to share a few of our key takeaways, some of which are China-specific while others are more general. 

China Digital Marketing 101

Welcome to the Nanjing Marketing Group blog!  To make life easier for new readers, we've provided a few recommendations on where to get started: 

Setting Up a PPC Account on ANY of China's Major Search Engines, In One Simple Image

 How to setup Chinese search engine marketing account

One of the most common questions we get from our readers is about what’s required to setup an account on Chinese search engines.  To make life easier, we’ve put everything you need to know into one simple image.

5 Reasons Chinese Wiki Pages are Awesome for Marketing Your Business

We often get questions about the fastest way for foreign businesses to increase their visibility on Chinese search engines. Everyone knows pay-per-click advertising will get your business exposure on SERPs, but what if you want more presence organically without having to wait for your SEO work to kick in?  

Simple: create a Chinese wiki page for your business. Below are five reasons Chinese wiki pages are awesome for marketing. 

How Focus Groups Can Help You Pick the Perfect Chinese Brand Name

Chinese language focus group

Anytime we work with a client that’s introducing something new to the Chinese market – be it a product, service, or in this case, a brand name – it’s essential that we validate our assumptions by getting feedback from our client’s target audience.  Focus groups are a great tool in this regard. 

Should You Advertise on Sogou or Baidu?

Baidu vs. Sogou for Advertisers

Over the last couple years Baidu, the long-reigning king of search in China, has continued to lose market share to smaller competitors, particularly 360 Search and Sogou (搜狗).  While Sogou has been around since 2004, it wasn’t until recent years that it really started to take a bite out of Baidu’s search traffic: 

Infographic - Tmall Double 11 Sales Day 24-hour Statistics

Alibaba logo

In November Alibaba held its annual shopping festival. Singles Day or Double 11 as it’s known in China is now the online shopping event of the year beating America’s Cyber Monday into a distant second.

What Is The Difference Between WeChat Public Accounts?

WeChat start screen

As of September 2014 Tencent reported that monthly active users (MAU) of WeChat now stands at 468 million. The figures for Q3 show an increase of 39% YoY.