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A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their
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In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships.
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Somebody asked me for some general advice on how to use social media for B2B marketing in China.
I’ll answer that here
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Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to
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So you’re entering the China market soon. Should you hire an in-house team to do the marketing or hire an agency?
I’m
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This blog post is written by our lead social marketer Estrella Yang.
“Can we promote our university with WeChat
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Recently, a well-known technology blogger Keso posted a WeChat moment, saying "the WeChat official accounts pay-to-read
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I’ve had the chance to see a lot of different organizations expand their marketing reach to China, and I’ve carefully
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Weibo's "Fan Connect" advertising platform is one of our favourite promotional channels nowadays. It's quite powerful,
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As a consumer in both Canada & China, sometimes I come across Canadian brands that seem like they could be very
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We’ve been involved in over 200 Chinese-language marketing projects for foreign companies. There’s definitely a pattern
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Sogou is the third most popular search engine in China. When it comes to ad formats, it tends to follow the lead of
