Somebody asked me for some general advice on how to use social media for B2B marketing in China.
I’ll answer that here. This is a beginner-level post for marketers with little to no experience with China.
Now for some details about the project. The company in question provides environmental services to other businesses. It’s a large business, but has a small online presence in China. Let's call them “AB Envirobots”. (Just “Envirobots” is taken already!)