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      Connect with the hearts and minds of your Chinese customers.


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  • How to Monetize a Podcast in China with Ximalaya
    We had several readers who contacted NMG following our previous post about distributing a podcast on Chinese platforms
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  • How Do Affluent Chinese Families Make Their Holiday Plans?
    It was 20th May, of this year, and I found myself sitting across from the president of Club Med; the venerable holiday-
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  • Q&A: How Can I Get Into the Chinese E-Commerce Market...
    “ In your view, is there any way for a small western brand without Chinese speaking staff to get into the Chinese e-
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  • How Come There Hasn't Been an Explosion of Chinese...
    In the August 7th, 1982 edition of the New York Times, there was printed a flashy headline: CULTURE OF JAPAN BLOSSOMING
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  • Q&A: Chinese Customers Keep Crashing Our Rental Cars,...
    “Here is something I'd love to hear your thoughts about: Our company offers car rental services and a good chunk of
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  • What Innate Advantages Do Western Brands Have In China -...
    In the first part of this series, we learned that western brands have intrinsic advantages in China, such as being
    Read More
  • How “The WeChat Defier” Bullet Messenger Gets All The...
    Bullet Messenger (or Zidan Duanxin), a new Chinese messaging app, has hit the headlines in the past few weeks with
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  • A Brief Guide to China's Newest, and Biggest, Unicorns...
    A unicorn is defined as a startup company that is valued at more than a billion dollars. China now has around 164
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  • How Should You Localize Your Website for the Chinese Market?
    In short, manually translate all key pages into Mandarin Chinese written in Simplified Chinese script, the universal
    Read More
  • Can Starbucks Remain China's #1 Coffee Brand? A Review...
    Nearly 20 years ago in January 1999, Starbucks opened their first store in Beijing basically introducing coffee culture
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  • How Google Can Win Big If It Goes Big In China
    Google is reportedly in the process of re-entering the Chinese market. The American tech giant has been developing a
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  • Successful Content Marketing in China: Notes from Luxury...
    Did you know Chinese tourists are now the hottest demographic in the global travel industry? Why? Two reasons: China's
    Read More
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