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When I first arrived in China all I expected WeChat to be was a Chinese version of Facebook – a place to connect with
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For many Chinese, English skills are essential for connecting with the world. Since English language learners have
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WeChat Official Account admins have access to a range of data on user behaviour and content views. While it's
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China is the world’s largest source of international students. Over half a million enroll in foreign higher education
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A common saying goes “The tailor makes the man.” Chinese parents and students selecting colleges are affected by their
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In the days before the Internet, student recruitment was done via agents and school-to-school exchange partnerships.
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Somebody asked me for some general advice on how to use social media for B2B marketing in China.
I’ll answer that here
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Ten years ago, Chinese students learned English in traditional ways like reading books, listening to tapes and going to
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So you’re entering the China market soon. Should you hire an in-house team to do the marketing or hire an agency?
I’m
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This blog post is written by our lead social marketer Estrella Yang.
“Can we promote our university with WeChat
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Recently, a well-known technology blogger Keso posted a WeChat moment, saying "the WeChat official accounts pay-to-read
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I’ve had the chance to see a lot of different organizations expand their marketing reach to China, and I’ve carefully
