China Marketing Blog

How To Apply For An ICP License In China

Beian ICP information page

Applying for an ICP license is important for any foreign company that wants to establish a China-based website to build its business or do e-commerce in China.

Everything You Ought to Know About Singles Day

11.11 advert

Singles Day is the biggest shopping day in China. It is even bigger than America’s huge online discount shopping fest Cyber Monday. But what do marketers need to know about Singles Day in China?

How To Optimize Your Website For Baidu

Baidu logo

One of the most common queries we get at Nanjing Marketing Group concerns Baidu Search Engine Optimization. It seems that there are plenty of Western marketers out there that want to understand how to optimize for Baidu.

A Simple Guide To Advertising On Youku

Youku logo

China has a unique online television (OTV) content ecosystem unlike any other market in the world. Nearly all branded content (both foreign and domestic) is available online through multiple OTV platforms, such as Youku Tudou, iQiyi, Sohu, and Tencent.

Everything You Need To Know About Tmall Global

Tmall lgog

China’s massive e-commerce company Alibaba’s recent IPO on the New York Stock Exchange has increased the firm’s brand recognition outside of China. But ask any Chinese shopper and they have been using Alibaba’s e-commerce services for years.

The Anatomy of a Baidu Search Results Page

Baidu logo
In Baidu search results pages, there are just tons of different options, and it can be confusing for people new to marketing on Baidu. We’ve prepared some simple screenshots to help you understand it all:
  • Baidu paid search features
  • Other Baidu advertising options
  • Baidu’s own platforms (wiki, documents, etc.)

What Is The State Of Mobile Search In China?

Man holding a mobile phone

Chinese netizens are slowly moving from desktop search to mobile search. There’s no real debate about that.

What Chinese marketers are currently grappling with is how to invest in a marketing mix that gives netizens what they need on mobile, delivering the right search results and content in a consistent format.

How Can Weibo Be Used For Marketing?

Weibo logo

Sina Weibo, commonly known just as Weibo, is often compared to Twitter. Indeed, to help Western marketers understand Weibo it is often termed ‘China’s Twitter’.

An Analysis of the Top 300 Western Brands in China by Bomoda

Bomoda logo

Five years ago the luxury fashion market in China had around an 8% global market share. Today that global market share stands at 30%. China is now the largest luxury market in the world.

A Guide to WeChat's Public Accounts Marketing System

A simple and straightfoward guide to understanding WeChat's public accounts marketing platform.